They're a start-up opening officially on the 15th. No one on their authors page yet, placeholder slideshow on their releases page. They're as fresh as fresh can be.
It seems like they're using social media to spread attention for themselves, as I got both a Goodreads friend request from them and a Twitter follow from one of their employees.
The staff seems like they have small bits of experience, but don't give enough specifics to know for sure. As it is, they seem mostly like authors with secondary skills they could apply towards running a publisher (ex: The art director's art experience is buried at the bottom of a list of publications and other writing work.)
I'm not planning on subbing to them, but I figured since they got my attention via social media, I'd get their name up here for anyone else looking into them.