South Dakota whips out a big new slogan and immediately yanks it

Opty · Dec 16, 2014

On second thought, "Don't Jerk and Drive" was too risque for the state of South Dakota.

That public safety campaign, intended to raise awareness about the dangers of jerking the steering wheel on icy roads, played on the double meaning of the word "jerk," which can also be a euphemism for masturbation. Officials admitted to the Argus Leader that the double entendre was intentional.

What wanker thought that slogan would be a good idea?

http://www.argusleader.com/story/news/2014/12/11/jerk-drive-campaign-stirs-discussion/20240607/

Gravity · Dec 16, 2014

That would be Mister Willie Johnson Schrantz.

Xelebes · Dec 16, 2014

Gravity said:
That would be Mister Willie Johnson Schrantz.

And all I can think of is that schranz tune by Felix Kröcher.

cornflake · Dec 16, 2014

I don't...

If they're not talking about the Corn Palace, they've obviously gone wrong anyway.

CassandraW · Dec 16, 2014

What a bunch of jerks.

Double entendre intentional.

Zoombie · Dec 16, 2014

...honestly, I kinda like the motto.

Roxxsmom · Dec 17, 2014

Made me smile. Reminded me of that "crotches kill" anti-texting campaign they had in Alberta.

Helix · Dec 17, 2014

Maybe they had a choice of two slogans and they tossed for it.

Marian Perera · Dec 17, 2014

Isn't that what kicked off the plot in Stephen King's Thinner?

Diana Hignutt · Dec 17, 2014

but...that's good advice too!

kuwisdelu · Dec 17, 2014

Can this be interpreted as South Dakota officials tacitly giving their approval of masturbating behind the wheel?

beckethm · Dec 17, 2014

I happened upon a follow-up article in my local paper this morning, which indicates that jerking isn't the only thing happening on South Dakota highways:

http://www.startribune.com/lifestyle/285997041.html

The study of the South Dakota students, recently published in the journal “Accident Analysis and Prevention” and co-authored by USD Prof. Cindy Struckman-Johnson, received responses from 195 men and 511 women who volunteered to be surveyed.
The survey found:
• 33 percent of men and 9 percent of women had sex while driving.
• 9 percent of men and 29 percent of women had sex while as a passenger.
• The two most common acts were oral sex (70.3 percent) and genital touching (60.4 percent).
• About 11 percent engaged in vaginal intercourse.
• Sexual activity lasted from 1 to 10 minutes for 42.7 percent of the respondents.
• About 49 percent were traveling 61 to 80 miles per hour during sex

I will definitely be watching the road more carefully next time I visit the Black Hills!

Andreas_Montoya · Dec 17, 2014

Sometime people just don't realize what they said, until they say it, like this Australian news team.. https://www.youtube.com/watch?v=A_fMN9kFm14

South Dakota whips out a big new slogan and immediately yanks it

Opty

Gravity

Seen 'em come, seen 'em go

Xelebes

Delerium ex Ennui

cornflake

practical experience, FTW

CassandraW

Zoombie

Dragon of the Multiverse

Roxxsmom

Beastly Fido

Helix

socially distancing

Marian Perera

starting over

Diana Hignutt

Very Tired

kuwisdelu

Revolutionize the World

beckethm

Andreas_Montoya