Erik Empson and Jasper Joffe started Not So Noble Books because they saw an opportunity to use their skills and knowledge to produce books which they were passionate about and which might otherwise be homeless in the slums created by mainstream commercial publishing. Books that range from genre fiction to academic texts, books which don’t conform… even to each other. Because who cares about brand identity when every book can be chosen on its merits rather than because it has a big publishing house behind it?
A typical book might involve Jasper thinking of a text and an angle, Erik doing an edit and writing an introduction, the blurb a mere wine cork away, a hitchhiking hipster designing the cover, and their intern tweeting and facebooking about it, while busy buying regular cadeaux of piccoli pensieri to keep our favourite, esteemed author, the tempestuous Ann Abrams at bay. Or any combination of the above.