@Old Hack, we're in the "integration" phase with Ingram and will have full-fledged distribution services through them at the end of October (I just setup two of our books through CoreSource) We worked with Mark Ouimet and Gonzalo Ferrero to setup the deal.
As I understand it,
CoreSource only deals in digital distribution. It doesn't give you distribution for your printed editions.
Having skimmed through
this PDF issued by Ingram, it looks like the distribution services they offer in the US do not include sales services: it's not much more than a wholesale account. I might have got this wrong, of course, but I'm still concerned that you don't have full distribution--by which I mean a distributor which will not only handle orders for your books when they come in, but will also go out and actively look for sales on your behalf. Such distribution is essential for a book's success.
If Ingram is handling your print distribution, you're going to need a sales team onboard too. Who is going to look after your sales for you?
And to be clear, we haven't published a book yet. We launched in January and have seen the crowdfunding end of our business work well. The Cat's Pajamas (Daniel Wallace's book) is on a boat somewhere in the middle of the Pacific Ocean and will be in bookstores in November.
If you've not yet published anything, it's very unlikely that any good full-service distributors will work with you, I'm afraid. Most require publishers to have a solid history of good books and strong sales before they'll sign you up.
Regarding the economic viability of traditional publishing, we did a survey of BookScan data from 2013 and found the average net proceeds per book was just over $17K. Our BookScan data includes publishers like Hachette, Chronicle, Random House, MacMillan, etc. Given the costs involved with publishing (offset runs, design, editing and marketing) and the point you made that publishers “…invest a lot of money in publishing books well", this number is break-even at best.
Heh. I've worked for all those companies (and a few more besides). *preens*
It's still not true that most books fail to make a profit for their publishers.
It's dangerous using raw data from BookScan to make financial projections, because of what that data contains.
Did you account for the fact that many items which carry ISBNs are not, in fact, books from trade publishers?
Many are textbooks or academic books put out by publishers which have a very different business model to trade publishers: they price them up very differently (my son is off to University for the first time soon, and I am seeing this at first hand: good grief, textbooks are pricey) and have a much lower sales expectation. If you didn't screen these out, your figures will be very skewed.
Oddly, diaries are often given ISBNs. As are some periodicals, calendars, and the like. Lots of these are published, and they're designed to have relatively short print-runs which will definitely have skewed your figures: for example, a diary can be put together relatively cheaply, then published as twenty different books just by putting a different cover on each one. If you then publish that same diary in hardback, paperback, spiral binding and a special paperback with cover flaps you have four different versions of each of your twenty editions--meaning you now have eighty ISBNs involved. There's only one production cost for all eighty editions; but if you assume each edition is an entirely separate book, and make financial predictions based on it, you're stuffed.
Even if you did screen out all the non-book-trade things which have different ISBNs, there are still problems in using this data to make predictions.
Did you account for the fact that each edition of a book will have a separate ISBN, and therefore appear to be a separate book entirely on BookScan? It's not uncommon for a single book to have three or more ISBNs assigned to it because of hardback, trade paperback, and mass market paperback editions, then there are the various digital formats to include too. This would mean that the average net proceeds per title becomes $51,000, which is a much nicer proposition. Many books have five or more ISBNs, which would make the net proceeds per title even higher. Then there are foreign and subsidiary rights sales to take into account, which improves things even further.
I don't know how you used the data to reach your conclusions: this is all just supposition. But I can tell you with great certainty that it is not true that most books fail to turn a profit for their publishers. The majority of books which are published by reputable, experienced publishers make money. Even books which are remaindered usually make money. Please, if you have based any of your business plan on this assumption, rework your business plan. I would hate to see you--and the authors you sign up--fail because of it. I've seen it happen so many times before and it never ends well.
@RedWombat yes, Nion McEvoy (CEO of Chronicle books) invested in us and advises us from time to time. More importantly, Larry Levitsky (one of my co-founders) ran Microsoft Press in the 80's and was later an executive at McGraw Hill. So we have folks who come from publishing on board. And Ingram (our distributor) also invested in us, and we work very closely with them on distribution (I just got back from a sales meeting with Ingram in Berkely).
I'm glad you have people with expertise advising you. That should make a difference.
Regarding the 1,000 copies, we know that volume is justified because our algorithm (that which determines how much needs to be raised) factors it in. And those 1,000 copies are done via offset, which lowers overall costs.
Your algorithm might have determined that you need to print 1,000 copies to raise enough money to make this a profitable enterprise: but how do you propose to sell those 1,000 copies?