I saw this publisher promoted on Twitter, so I thought I'd start a thread (I searched two ways for this, since "Fox" doesn't work on the normal AW search).
New publisher, started in March 2014. No books even "coming soon" at this time. Digital-first, with possible print books in the future.
This was interesting:
The advance for a brand-new, digital-first publisher was impressive, but someone more experienced than me will have to comment on the rest.For novels, The Novel Fox pays advances starting at $1,000, with 10% of the advance payable upon execution of the publishing contract. Advances for shorter fiction are determined on a case by case basis. Generally, royalties are 30% of The Novel Fox’s gross receipts for digital book sales and 20% of gross receipts for physical book sales. The Novel Fox requires exclusive universal and derivative rights for the life of the copyright with every publishing contract, subject to certain reversion rights.
I couldn't find any information about the editors.
Obviously, no matter what, it's probably best to wait and see, as with any brand-new publisher