Another title for this post could be Tangled Webs.
How I long for the naive days when I thought best sellers became best sellers because the writing was so good! It really makes me wonder if anyone on those lists deserve it or have they just found the key to it all - publicity.
Here's what got me going on this today...you know all the discussion that's been going on about Warren Whitlock. Well, this is a link that comes in the newsletter from Planned TV Arts. This link features Rick Frishman and Planned TV Arts (of which he is the president); it's about using an e-mail blast to publicize a book.
(Notice the root of this link? That's Warren Whitlock's site! Just take off the /pta.htm part and see for yourself.) Apparently, Rick and Warren are doing some kind of joint venture, thought it never mentions Warren on that particular page.
Here's the kicker: Planned TV Arts (www.PlannedTVArts.com) has been around for over 40 years. It is one of the highest profile book publicity firms around. See the link on their testimonials page. It includes celebrities and bestsellers such as James Carville, Howard Stern, Jack Canfield, John Gray, and Barbara Bush as well as several recognizable publishers!
Rick is also a co-author of Guerilla Marketing For Writers and other books.
Can anyone out there shed some light onto this and tell me what this is all about? Seriously, why are we all trying to get agents and publishers the old-fashioned way? Can we really do it all ourselves by just paying for publicity?
I swear the more I learn about this business, the more confused I get!
Any comments or information would be greatly appreciated. (If I hadn't found this site to discuss things with other peple who are trying to struggle through this journey too, I don't know what I would do trying to make sense of it all by myself. Thanks, everyone.)