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Looks like a vanity press. Lots of self-help, memoirs and poetry. Covers are fair to awful.
Has an Initial Manuscript Needs Assessment retainer (whatever that is) of $360. Other info includes this (bolding mine):
For your book or manuscript considered for publication by HenschelHAUS, you must meet the following criteria:
- Have a website, or at a bare minimum, email. Tech-savvy and experience with FaceBook, LinkedIn, and other social media, are a plus. (We recommend www.EMGraphics.net for author website creation).
- Participate in a live or on-line Publishing 101 class (NOTE: which seem to run about $450)
- Be willing and able (physically, financially, and emotionally) to participate in getting the word about your book out to the market. HenschelHAUS is happy to work with you to develop a marketing plan.
- Submit a completed Author Marketing Questionnaire
Yeah, looks like vanity publishing to me.
ETA: I was all set to track down the Milwaukee reporter and give him a gentle jeer for focusing on a vanity publisher who calls herself a 'self-publisher'. Then I stopped. I don't want to get into this nonsense again, and reporters never, *ever* bother to check their sources when it comes to publishing.
Don't worry. I "Red Flagged" this on my hometown paper as a vanity publisher. I think it's quite foolhardy for the San Jose Mercury News to pick up this article from the Milwaukee Journal Sentinel, and publish it in the business section without vetting it, given the high-tech atmosphere of Silicon Valley. It reflects very poorly on the Merc, while legitimizing HenschelHAUS.
Unless you saw the article in print in the Merc News, my guess is the J-S article was picked up for the Merc's website through an automated content sharing/exchange system - so there was probably no editor involved in that decision. The wire services typically have automatic feeds to their clients' websites. There would have been no reason for a California paper to select what is essentially a dressed-up business feature profile of a local Milwaukee operation.