also known as 'instant book writing kit' by Shaun fawcett. there is a link to it from this site. i subscribed to the half dozen of emails where they talk about the problems of traditional publishing and talks about an alternative approach:
"It's a combination of online digital download delivery
and print-on-demand (POD) publishing that sidesteps most
of the pitfalls of the traditional book publishing model.
It offers small-time authors/publishers an excellent
alternative that will give them more control, and will
increase their sales and profits by using little known
online channels when publishing their books/ebooks."
a lot of it made sense but on the other hand i've read that one should steer clear of what says it has all the answers. also, i did a search on amazon and the only recommendation looked like it was a direct quote from the introduction.