Royalty only: 50% net digital; 40% net print, and "bonuses".
Want novel length inventive speculative fiction, because shape-shifting moody teens are banal. Have published not a damn thing. There isn't even a collection of the founder's short tales to showcase what kind of cover and design one can expect.
http://inventivepress.com/?page_id=16 (the Looking For page)
http://inventivepress.com/?page_id=9 (the Straight Talk page)
http://inventivepress.com/?page_id=22 (the Why Bother page)
Say they're not going to be a small epub author-mill, but an author-cultivator. For every one reader the author reaches, they will reach a hundredfold, and everybody wins.
Say nice mantras like "money always flows to the author" and borderline b.s. mantras like "even major publishers only issue advances to established authors".
I say "borderline b.s." because since they finally reacted after a lag of only a decade to certain market developments, every major publisher has indeed suddenly grown itself a digital-first arm most of which are places to divert new authors to and only pay them royalties. So, with some contortions, this sentiment can, since of 2012-2013, be made to sound kinda true, unfortunately.
Anyway, I would like to point out that when new publishers pop up all feisty and will show everyone how it's done, one would like to see at least a single example of editing and design.
No online store sales ranks to check out, no book reviews to read--all right, this goes with being so new you're squeaking--but at least a link to the home page of the artist who will be doing the covers. At least a link to the editor.