We are not a vanity press, but we aren't a major publishing house either. We are a new kind of publishing house known as a hybrid. This means that we expect our authors to contribute more to their success than if you were to just sit back and let a traditional publisher do all the work for you. So we expect you to contribute financially towards your book editing, ebook formatting, book cover design, and if you want, a website design for your marketing platform.
If they expect you to contribute financially, they are a vanity press.

All the smokescreen talk doesn't change that.

Vanity press is synonymous with not caring, and we don't think that describes us at all.
I'm sure they care all right. They care about your money.