An e-mail to me:
Thank you for your questions; I’d be happy to answer them. Our traditional authors are not required to invest any money in the publishing of their books. We still do POD, for the customers who purchase them; however, the traditionally published author will get a rolling stock of books sent to him/her to sell as he or she pleases. Upon sale of those books, we will expect payment of our portion of the royalties. Because with traditional publishing, the author splits the royalties (spelled out in the contract) with Innovo, and Innovo will retain the copyrights to the book.
Now keep in mind that you might “choose” traditional publishing, but Innovo has to “choose” you as a candidate. First, we have to decide if your book is something we want to invest in, and second, we have to see that your support network can translate into book sales that will result in us recouping our cost in the investment. If you think you have this type of support, for this preliminary review of your manuscript, send me a list (can be in an email) of organizations/groups who have already committed to supporting and promoting your book. For example, do you have bookstores already set to purchase copies of your book and/or host a book signing? Do you know of organizations who want to advertise your book on their websites? Do you run seminars on a regular basis where you can sell your book? Do you have regular speaking engagements to large crowds where you could bring books and do book signings? The idea is that you will have access to large amounts of people on a regular basis and have several organizations/groups backing you in this. Traditional publishing is a large team effort. If we see that your preliminary list (which will include names, contacts, and how they will support) looks promising, we will follow up with a more detailed form and discussion with you.
This is why we offer co-publishing and independent publishing as well. Not everyone will qualify for traditional publishing. Co-publishing requires a purchase of one of our publishing packages, but if your book sells 5,000 copies in three years, then we will refund 100% of the money you invested in the publishing package. You would split the royalties with Innovo with co-publishing, but you retain the copyrights to the book.
With independent publishing, you would have to purchase a publishing package, but there is not sales goal to reach. Subsequently, there is no refund. However, you will get 100% of the royalties—no splitting with Innovo. And you would also retain the copyrights.
Does this information help?