Looks like two authors with a lot of enthusiasm for Heinlein started a publishing company. The company's name is the acronym for There Ain't No Such Thing As A Free Lunch.
They include a page with links for the people doing their editing, marketing, covers, etc. No bios for anyone but the authors/publishers. Neither of them have experience in publishing. Paperbacks are available for purchase on the website but the e-book is only available through Amazon. They also have small bookstore availability in the Olympia, WA area.
Unfortunately they're singing the same song of "challenging the status quo of traditional publishing". There's no information about royalties.
They've been around since 2011, but I never heard of them until today when I read an article one of the authors/publishers wrote in the Critique Circle newsletter.
I don't see anything different from the dozens of other startups that come and go with barely a whisper.