Found them via Facebook link is here.
They are a dual house, publishing their own content and doing the work of a self-publishing service as well. Not a lot of details available regarding who they are yet.
I do note they are headed by Georgia Woods who is their Editor-in-Chief. (She's been the EiC at Liquid Silver Books for at least a year, but I don't know if she's still with them or leaving to head this venture as no announcement of her departure has been made at LSB.)