These are things that trade publishers handle, so it appears that authors have to shoulder all aspects of promotion and marketing.
I noticed that Lightning Source is listed as your distributor, so it appears that solid distribution is a bit of challenge for your company. How are you getting books stocked in stores and national accounts?
Thanks for your question. On the subject of distribution, given that our books are all POD, national bookstore distribution for bookstores is a shaky proposition. We do encourage authors to approach their local stores, but broad brick and mortar stocking is not likely.
Unfortunately, a lot of work
does fall to the author. And really, that's the case with most publishers, except for a select number. Most publishers, Sweatshoppe included, don't have deep PR pockets. I should mention one thing, however, and that is that the items mentioned on the marketing page are suggestions for authors, but that doesn't mean that Sweatshoppe doesn't also do those things. (Also, that page is in need of updating, so thanks for bringing that up and reminding me!) One of the things that Sweatshoppe does well is support author efforts. I'd encourage you to contact some of our authors, who are listed on the site, and see what their experience has been!
If your authors are responsible for all marketing and promotion, and you don't have a distribution deal in place, then perhaps you could speak to what makes your company a great choice for authors.
Great question, thank you. First, authors aren't responsible for all PR, although from the clunky marketing page, I can see how you'd get that impression. As mentioned earlier, we do strongly support author efforts in an attempt to give them momentum. Also, we do send out our own press releases and such.
In answer to the second part of this last question, while I am interested in Sweatshoppe doing well and representing an increasing number of authors, I don't want it to be seen as anything that it isn't, either bad or good. For example, I'm not going to sit here and say that Sweatshoppe is the best publisher in the world and everyone should get on board. Because it isn't. If you can get signed with HarperCollins or Little, Brown and Co., then I'm your biggest cheerleader. The harsh reality of the publishing world is, however, that most authors aren't going to get signed with that type of publisher, even authors with great products to offer. What Sweatshoppe does is offer an alternative to authors who believe so strongly in their work that they are willing to go out and champion it.
Sweatshoppe cannot guarantee national bookstore distribution, a certain number of sales, an Oprah interview, or anything like that. What we do offer is giving your book a chance. If we accept your book, that means we believe in it enough to risk the expense of putting it on the market (because that's not free for us!)