Cat [MacLachlan] (whose background lies in Business Psychology and Marketing) oversees the production of the books and is readily available to liaise with new authors and to guide them through the publishing process. Cat was inspired to take action having seen the problems that her father faced when trying to publish as a first-time, unknown author (including no response and numerous rejections from publishing firms and agents), as well as hearing the negative feedback he gave the current leading provider of self- publishing services for charging extortionate prices and receiving very low royalties.
Cat consequently teamed up with Sarah Scotcher, and the pair started Rowanvale Books in order to try and assist first-time and unknown authors in a very tough industry by providing support and services. Cat wanted to offer authors the chance to make a profit on their book with high royalties, whilst retaining the author’s creativity and giving them complete control.
Sarah [Scotcher]shares Cat's concerns in the direction the publishing industry has taken. She feels that literature is an important part of both society and culture and believes that, to ensure a flow of high quality and varied literature, authors simply must have a fairer deal to see their work published. She believes that the personal nature of writing is something to be valued rather than quashed, since it is what makes literature such a strong part of culture. Degree qualified in English Literature and History, Sarah heads up the editorial department and liaises thoroughly with authors regarding the proofreading and editing of their text.
Sarah provides every author that submits a manuscript with extensive constructive advice, regardless of whether the submission is successful for publication at that point or not. She helps with the writing and development of the text by advising authors on aspects such as audience, genre, and style in order to help make every book reach its full potential.