People need to realize that publishers are a business just like any other and that business will do what they think is best for them and their future. They're not a big ole family. The decisions they make are not personal.
Most editors that I know do have a presence on Twitter and some on Facebook. If it is required of him in his job and he's not doing it... Need I say more. I'm sure he's a fab editor though. Wasn't he with Dorchester before Samhain? I was a huge fan of Dorchester's horror line.
Agree 100%. There are a lot of romance editors for small press online. A lot. I don't know about other genres. If the editor, author AND publisher partner in the promotion, it's doable for all. When I edited for two small presses, I did take some time while I was already on with social media, to talk and share about my authors and the house. It's not a full time job.
I was at a romance conference in October and each and every industry professional: agents from Donald Maass, Sandra Dijkstra and Kimberley Cameron agencies plus editors from Sourcebooks, Harlequin and Wild Rose Press and ALL said it is incumbent on authors to promote their own books. While they acknowledged the "my job is to write the next book" schtick I hear all the time, they said authors need to promote and PARTNER with their publisher. There's that word again.
I didn't read anything into the message I got on this that Chrissy can't figure out how to run her business. What I got is that she has had to rethink some aspects of her business. As part of a government entity that is doing this same thing right now, it's just good business sense. I'm sorry for the horror line--I LOVE reading horror but if it's not selling and the editors aren't helping promote their authors and they are supposed to, those things forced her hand.
No, I'm not a friend or work for Chrissy. I am a manager in my day job in business. Sometimes unpopular decisions have to be made, and if there is anything being "hidden" (as someone pondered) then it's the personnel side of it and that is none of our business. I might like it for gossip
but it's none of our business.
And finally, as I noted, I'm an author and I KNOW my job is to promote as much as it is to write the next book, and I'm willing to work with my editor (who is online and promotes as she can) and my publisher to figure out how to sell MY work. I don't like to promote, seriously, I'm with Filigree on that. But I have to. I'm competing against TONS of books in a heavily saturated genre. I've done nothing over the year and guess what? My sales have shown that. How do I expect my publisher to partner with me if I'm not willing to do the time?