Yeah... even if it had just been the initial we're-closing-oh-no-we're-not nonsense it would have been a big problem, as thethinker demonstrates.

The "we never said we were going to close, you silly authors" is just the insult added to injury. It doesn't cause any more PRACTICAL harm, I don't think, but it's... I don't even know what it is. "Frustrating" seems a little weak, "unbelievable" a little vague. "WTF" really seems to be the best I've got.