I don't understand how you can make this business plan work, especially with respect to fiction. What corporation or agency is going to buy a novel? Can you please give us some examples of what you've sold and to whom?
For example, we've sold a few of our titles in large quantities to groups - Alzheimer's Assoc./
Jan's Story...UCLA (for incoming Freshman)/
You Let Some Girl Beat You? - but I certainly can't claim that I can do this for all our titles. These are cases where the author has a very big platform, national exposure, and the book is relevant to the corporation or association. How do you accomplish this with fiction?
I took a look at your
Retail Distribution page, and this sounds like you're a broker for publishers.
You say:
We Submit Your Book to Distributors that Can Sell It to Non-Bookstore Retailers For You
- We know who they are and what they want to see
- We fill out the forms in the proper format, with a copy to you
- The distribution companies contact you to finalize the agreements[
- You get 100% of any sale -- we do not take a percentage of it
Would you be able to speak to this in more detail? For instance, we're with Consortium/Perseus, and there is no way they would listen to a broker. You make this sound like a slam dunk, and obtaining a distribution agreement is anything but easy. They check your sales, your finances, what you spend on marketing and promotion, print run averages, and the quality of your books. For instance, we had to send in five of our best selling titles.
Any publisher who has this already going on isn't going to pay a broker to do their legwork for them because contacting quality distributors is sinfully easy. Could I ask you the kind of publisher who contacts you to obtain a distribution agreement for them?
You also make this same offer to
fiction titles, and this really raises my eyebrows because fiction is
the most difficult genre to snare a distribution deal. I wonder if it's a good idea to have books by Nora Roberts and Ken Follet on that page because it presents a skewed view - as if all the author needs to do is sign with you, and they'll be up there with Nora and Ken.
Your page says:
They can get it on the shelves in Wal-Mart, Costco, airport stores, business stores, supermarkets, pharmacies, specialty stores such as Home Depot, Michaels Crafts, Williams Sonoma, Toys R Us, Petco, Ace Hardware and many others.
Yes, major distributors do work with these national accounts, but you have to realize that getting your books actually placed in these locations is extremely hard...and expensive. For example, Hudson News (who has stores in airports and train stations) charges an enormous fee for any title that's chosen for shelf space. It's beyond many publishers except the large conglomerates. Additionally, you need to sell a certain amount of books before the likes of Hudson News will even consider looking at a book.
The other national accounts require very large print runs, which could very well be beyond the abilities of your publisher clients you're trying to broker. In short, big distribution requires very big money, and I'm concerned that you're painting a lopsided view.
The idea of 5,000 sales people takes my breath away. I've never heard of a sales force such as this. Could you elaborate on who these sales people are?
What worries me most of all is the lack of success stories that name names. You're asking for a considerable up front fee, and there are no guarantees your clients will enjoy any level of success. Chances are that your core clients will be undereducated about the publishing industry and don't know how books are sold, and your site practically guarantees success, yet you don't list any qualifications for those who are eligible for your services, nor do you list any of your success stories. One should ask for more proof that you have a winning business plan that offers authors and small publishers a chance at making solid sales.
So perhaps you could shed more light on:
- Who you've sold to, and what the titles are
- How you're able to broker distribution agreements more effectively than if a publisher does this on their own
- Distribution deals you've made, and the name of the publishers.
This would go a long way to giving you the credibility you need.