So this is fascinating.
and I'm posting it here as well as in BR&BC because I think there's a second conversation to be had about e-publishing more generally, and not just this particular press. I keep hearing over and over and over that publishing is in upheaval, that everyone has to do whatever they can to get ahead, etc. etc.
Yet, I'm one of those stodgy people who thinks we might see a slight shift in paradigm, but with the same result--that the Big 5/6 get bigger, and just have more (and now, proven) options to choose from.
Distribution always wins the game.