I heard about these in romance writing circles -- printing up and giving away "trading cards" for the major characters in a book. Romance authors said they got a positive response from the fans.
Lately I've been thinking about how to implement that for my hard fantasy romance -- without actually printing any cards, since I'm on such a tight budget. (and distributing them would be a PITA) Making electronic cards is simple enough. Posting them is simple. What I've been wondering is: what's the draw?
All I can come up with is: the art, and then possibly curiosity about the book in a distant second.
Any thoughts? Any romance authors who've done the trading card thing?