I just finished my YA novel in the Shapechanger Tales universe. It ends with my heroine taking a gap year and having several adventures. Then in the last scene she begins her first day at college.

I immediately started on its sequel, skipping to her second year when an emergency requires her to use her sort-of superpowers again. The sequel also has her taking a lover or two, juggling her private life with her even more private life as a superhero.

So the question of how to market the sequel comes up. Some googling brought up the term New Adult. Especially interesting was this article at Publishers Weekly.

New Adult: Needless Marketing-Speak Or Valued Subgenre?

What's your take on this market slice? Can you come up with a better term? (Please Goddess, NM is such a clumsy term.)