Hi all - I searched for threads on this here, but didn't find ones detailing how to do this, so if this is a repeat I apologize.

My question is this: How does an author go about linking their novel to something that's news-worthy? I completed a novel, I designed the front cover, I even converted my novel for ebook publication - but somehow this skill escapes me, and for the life of me I cannot find one article online that really explains this elusive process.

Anyone out there that really excels at this? Please, jump right in...