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A
Back on topic... I know many people - particularly women, for some reason* - automatically avoid anything with speculative elements, be they fantasy, SF, supernatural, superhero, or whatever. They'll happily read unrealistic stories and escapist stuff, but they want those things to be ostensibly set in their own back yard and populated with people they might know or could imagine being. Maybe that's it - it's a failure of their imagination to place themselves in any kind of non-real world. Then again, failure is a strong word for a matter of taste.
Harry Potter, Twilight, Hunger Games, A Song of Ice and Fire. Lots of speculative elements. Large female readership.
Hell, the entire genre of urban fantasy/paranormal romance seems to me heavily geared towards a female audience.
(If we talk about "lack of imagination" we should rather discuss that strange phenomenon that anyone who claims to never read any fiction at all is so much likelier to be male rather than female...)