Bilbo, the Olympics is one of the most viewed events because, despite what you
want to think, people enjoy watching them. 'Broadcasting on almost every channel in the world' is complete bollocks, as I suspect you probably know. In Britain only the BBC broadcasted it, so you had every other channel in the country to watch, Olympics free.
If you 'submitted to the pressure' then you must be pretty weak willed. Most people would just turn over or do something else.
PS, an over rated player signing for an average team isn't 'important and significant' to anyone apart from West Ham fans, despite the Cockney press making it out to be the signing of the century