But ultimately, their site is made up of writers and readers. If they don't have writers and readers, there's no site.
Maybe so. My guess is that the exodus over this issue will be a drop in the bucket, though, and they won't really feel the pinch enough to care.
And they're supported by ads, so we are customers, of a sort, and IMO, it's the right of customers to complain if they don't like the way a company is doing things.
I'm not sure how to think of free ad-powered sites in this sense. If we were paying subscriptions to read at FFN, then I would say our opinions would matter a lot more. (And I'm speaking more as a writer than a reader, so my priorities might be different.) Readers are their customers. They read, they view ads, FFN gets paid. But since it's the ad paying the way, maybe their advertisers are their real customers. Writers are just their free labor. We produce the content that brings viewers to the site.
It's the same deal with any company. If Jiff changes the ingredients for their peanut butter and the new formula tastes disgusting, people can either stop buying their products and say nothing at all, or they can write reviews complaining about the taste. Jiff may not change the formula back, either way, but at least in the latter case they know exactly why their sales are dropping.
I'm cynical. I'm pretty sure they'll know what happened if the numbers decline, and I'm pretty sure they won't care. It all depends on who they're most interested in pleasing: Advertisers? Families? Erotica writers? Hard to say without understanding their endgame.
And I still think that if enough people express discontent, it's conceivable that ff.net will change things around again and find some way to please everyone. Or at least most people.
Where are you expressing your discontent, though? Have you joined the forums on FFN, added petitions to your fic, or written a strongly worded letter to Support?
As for 12-year-olds reading erotic fanfic...well, I can understand the discomfort there, and if I knew people that young were reading mine I'd likely be uncomfortable too.
Oh, the one I'm talking about isn't erotica. There's nothing in it, atm, that wouldn't fall under the T rating. I was going to add something M, later. The unnerving part is that I also started giving updates about the fic on an LJ community, and (because I don't think) I was suprised when a bunch of readers friended my personal account on LJ... which is where I DO post my erotica.
So... whatever. At least LJ has that adult content warning screen. But I didn't necessarily want a bunch of kiddos filing over there.