Self-publishing by the Gutter

Norman D Gutter

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Well, September was certainly better than August. Here are my sales for Sept and total. 8 sales in August, 13 sales in September. All the addition was from my newest short story, "Whiskey, Zebra Tango".

"Mom's Letter" 0 in Sept/ 22 overall
Documenting America 0/35
"Too Old To Play" 0/3
Doctor Luke's Assistant 6/90
Documenting America - Homschool Edition 1/1
The Candy Store Generation 0/12
In Front of Fifty Thousand Screaming People 1/2
"Whiskey, Zebra, Tango" 5/5
 

Rob Lopez

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Looking good. And great to see that Doctor Luke hasn't completely lost its momentum.
 

Norman D Gutter

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Thanks Merri and Rob.

I, too, am heartened by the sales of DLA continuing. Few as they are, it's my best seller. Had another 5-star review on Amazon yesterday, from someone I don't know. His review indicates my goals for the book were met in his reading.
 

Norman D Gutter

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The one copy of "Whiskey, Zebra, Tango" sold at Smashwords was returned by the purchaser. The Smashwords revenue report has wiped out the $0.56 author earnings but not the $0.10 Smashwords cut or the $0.33 transaction fee. Does that mean Smashwords keeps those, and I'm out $0.43 for a non-sale?

Has anyone else encountered this?

Guess I need to edit my September sales down from 13 to 12.
 

merrihiatt

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I don't know the answer to that, Norman. My assumption is that those fees won't show up on your final summary of royalties. I've never seen a minus number on any of my reports from Smashwords and I'm sure someone has returned at least one e-book in the last year.
 

Norman D Gutter

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October sales were lower than in September. No sales of my new title. Hoping November starts an uptrend. Nothing new to add, as I'm in the beginning stages of a new novel.

"Mom's Letter" 1 in Sept/ 23 overall
Documenting America 0/35
"Too Old To Play" 0/3
Doctor Luke's Assistant 3/93
Documenting America - Homschool Edition 0/1
The Candy Store Generation 1/13
In Front of Fifty Thousand Screaming People 1/3
"Whiskey, Zebra, Tango" 2/6
The Gutter Chronicles 0/0
 
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Rob Lopez

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Hmmm. Shame to see DLA slowing down so much. Here's hoping this is as low as it goes. Still, I'll be publishing my figures tomorrow, which will make your numbers look a lot better.;)

Good news on the possibility of a new novel though. Good luck with it.
 

Norman D Gutter

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In hindsight, the only redeeming thing about October book sales was they were better than November.

Here's the list, followed by the graph. Here's the link to my blog for the full size image: http://davidatodd.com/2012/12/03/2012-november-book-sales/


Mom's Letter 0 November/23 overall
Documenting America 0/35
Too Old To Play 0/3
Doctor Luke's Assistant 2/95
The Candy Store Generation 2/15
Documenting America: Homeschool Edition 3/4
In Front of Fifty Thousand Screaming People 0/3
Whiskey, Zebra, Tango 0/6
The Gutter Chronicles 0/0

2012-11-Book-sales-through-November-160x160.png


I'll try to work up a sales per title graph and have it added later tonight.
 

Rob Lopez

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How's the new novel coming along?
 

Norman D Gutter

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Pretty good, Rob. Thanks for asking. Last night I went past 27,000 words. It seems to be running short of what I thought it would be. I might be done at 60,000 instead of 75,000. That might be too short for a spy novel. But I may be wrong. Perhaps some of these middle scenes will run longer than I think they will.
 

Ann Joyce

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Pretty good, Rob. Thanks for asking. Last night I went past 27,000 words. It seems to be running short of what I thought it would be. I might be done at 60,000 instead of 75,000. That might be too short for a spy novel. But I may be wrong. Perhaps some of these middle scenes will run longer than I think they will.

Sounds like you're making some good progress, Norman. That's what we like to hear. Write on!
 

Norman D Gutter

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Well, I can't sell books (only 1 sale in Dec so far), but at least I can still write them. 1400 words tonight in my novel in a little more than an hour, heightened danger producing an unlikely hero. I'm now just a little short of 33,000 words. I'm not sure how long this will be, but it has been running shorter than I expected. So I may be halfway done already. At this rate I'll have another novel that won't sell as early as February.
 

Rob Lopez

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but at least I can still write them.

...the only real criteria required of a writer.

Will the spy novel appeal in any meaningful sense to the same readership that have bought your earlier books, or is this a stab at new territory?
 

Norman D Gutter

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Unfortunately, Rob, I doubt it. This is one of my curses as a writer. I write what interests me most at the moment, without consideration of audience. Sort of like water seeking its own level or the path of least resistence. And as a self-publisher I have no editor or agent to please. So those 95 people who bought and 5,039 people who downloaded for free Doctor Luke's Assistant won't likely see anything in this for them.

However, after thinking it through, I came to realize that all my fiction, novels and short stories, have a consistent theme: the virtuous man. So I suppose from that standpoint there is some overlap.

NDG
 

Rob Lopez

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There is absolutely nothing wrong with following your muse wherever it should go - that is the joy of self-pubbing.

However, if it's sales you seek, then the genre-hopping has consequences. If you leave your readership behind, then you're starting over with the new book. Which means that every book is effectively your first book, i.e. unknown and untested.

You write as you, so the themes you produce will likely appear in anything you write, because they are linked to your personality. But genre boundaries are real - they represent reader groupings, not the diktats of publishers or booksellers - and people really don't cross them much. That's why authors are advised to use pen-names when they write for different genres.

Having a foothold in more than one genre offers great variety. I think you need to be able to service those different footholds to generate sales in them - else you are left with literary orphans randomly strewn through Amazon's catalogue.

This is what I'm learning from the experiences of others, though I'm happy to be proved wrong. As you know, when it comes to sales, I can hardly be considered an authority. I'm just following the logic.

If you're not actually writing for sales, then enjoy the freedom. Freedom is good. If you do want sales though, then a strategy of concentrating your forces rather than stretching them across the line may produce better results.

I hope you'll take this as it is intended, and not as undue criticism. It is not actually important to be a commercial writer, if that is not what you want to be - the fact that others demonstrably want to be sellers should not be construed as the only way forward.

I'm also impressed by Doctor Luke's Assistant selling better than mine (and it's not exactly a super hot genre is it?) and getting ten reviews, mostly positive.

You're in a good position in that you have a choice. Good luck.
 

merrihiatt

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Well, I can't sell books (only 1 sale in Dec so far), but at least I can still write them...

So I may be halfway done already. At this rate I'll have another novel that won't sell as early as February.

Norman, I think the sentence I bolded above is going to be my new mantra! It takes some of the pressure off, because, hey, the book isn't going to sell anyway, so relax and have fun writing it! I love your spirit and thirst for writing. I've lost a bit of that this fall and am itching to get it back.

It's cold outside my local Starbucks where I'm snagging their free WiFi, so I'll make this short.

Hang in there! There are many more months coming to write books that won't sell!!! :D
 

Norman D Gutter

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Rob:

No offense taken. You are absolutely right. This is why I hesitated to start writing this.

My dilemma a couple of months ago was I didn't know where to go next with my writing. I had four projects occupying gray cells:

- a sequel to Doctor Luke's Assistant
- a sequel to my baseball novel, In Front of Fifty Thousand Screaming People
- the novel I'm now working on, China Tour
- and a second non-fiction book in my intended series Documenting America.

I didn't know where to go next. So I decided to write the first chapter of each of the four books and see which one felt right for the moment. The first chapter of China Tour rolled from my brain to the keyboard with almost no effort. Either of the other novels made more sense, in that they were related to a book already out, but those first chapters came with greater labor. Also, China Tour is a stand alone book, not part of any series. So, by conventional wisdom I'm doing it all wrong, and I recognize that. Your logic is correct.

My hope is that I get this book written and published, get it behind me, and then maybe I can concentrate on those two sequels, plus a prequel to DLA that's been rumbling around some. Though you're right again: that's not a hot genre, and to pursue it more also defies logic. Alas.

NDG
 

Rob Lopez

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Rob:

No offense taken. You are absolutely right. This is why I hesitated to start writing this.

My dilemma a couple of months ago was I didn't know where to go next with my writing. I had four projects occupying gray cells:

- a sequel to Doctor Luke's Assistant
- a sequel to my baseball novel, In Front of Fifty Thousand Screaming People
- the novel I'm now working on, China Tour
- and a second non-fiction book in my intended series Documenting America.

I didn't know where to go next. So I decided to write the first chapter of each of the four books and see which one felt right for the moment. The first chapter of China Tour rolled from my brain to the keyboard with almost no effort. Either of the other novels made more sense, in that they were related to a book already out, but those first chapters came with greater labor. Also, China Tour is a stand alone book, not part of any series. So, by conventional wisdom I'm doing it all wrong, and I recognize that. Your logic is correct.

My hope is that I get this book written and published, get it behind me, and then maybe I can concentrate on those two sequels, plus a prequel to DLA that's been rumbling around some. Though you're right again: that's not a hot genre, and to pursue it more also defies logic. Alas.

NDG

No reason why you can't do the sequels later. No deadlines to meet - you are your own publisher/manager/agent. Publishing is a long game, and ebooks don't go out of print.

And while it may not be a hot genre, it is still a genre. If you're comfortable with it, you can make it home (or 2nd or 3rd home). If it fits, wear it. If your readership in a genre grows, and if they connect with you, you won't care where it ranks compared to other genres (which rise and fall according to fashion anyway). Connecting with readers is probably what motivates most writers. We write so that others may read. Financial incentives are secondary, and are a poor guide as they tend to blind, rather than open the mind (which is the writer's greatest asset).