And if it's that good at swimming, there's no reason it can't make the cut in a standard commercial publication medium.
caw
I don't understand why the literary world is so behind the times with indie publishing. Indie Comics, Indie Music and Indie Film revere the indie markets for being "their own" and not needing to conform to market standards. There is a sense of freedom. A sense of honesty. A sense of dignity. Not so with prose novels. I don't get it.
There are some amazing self published books out there. There are some major shit storms in the mainstream world. Some of the most popular books ever were just AWFUL. And if the market is looking for more Twilights, then, you know, I'd rather publish on my own.
I know that isn't the current state, but the market chases trends and fight for shelf space in fading markets. You pay a lot of people who don't do anything to help your story that you can't do yourself. Most novels have lousy cover art. You can go on deviantart and find a good artist or you can make your own cover art (if you're artistic enough) and go punk rock DIY style. No paying an agent, no paying a publishing house, no paying lawyers for their retainer, no confusing copyrights.
There are a lot of pluses to self publishing.
I used to run an indie rap website and I have to say, while there were a lot of shitty dudes who spit over awful beats and on some kinda $5 mic with the tv on in the back ground, there were amazing artists who were doing genuinely amazing things that wouldn't work on "the radio". They did their own thing.
It works in the literary world too.
A woman who goes to my church has a daughter who publishes a new novel every month in her series (she had the series finished before she started releasing them). She tried to publish them but was told that fairy tales aren't selling and that the romance needs to start from page one, it starts in like book 3. They were very reluctant to publish her novels because her vision isn't book store friendly. She makes a buttload on ebooks, though. She did them herself and her readership grows with every novel she publishes. She may never be J.K. Rowling rich but she's basically just collecting money.