Like Rugcat says, you're reading the wrong stuff. I don't know about where you are, but on the shelves over here I'd have to look quite hard for thinly veiled Tolkien ripoffs.

My personal bug-bear is grit for the sake of grit, but hey, I can find stuff that isn't that too, if I try!

There's some fantastic stuff about, but, like in every other genre, you have to go looking for it, for what tickles your fancy.