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[I picked this up from a blog I'm following now:]
by GATEKEEPERS POST STAFF
Everyone’s screaming about the changes that were just made to Facebook, but the fact remains that Facebook continues to be one of the top social networks. And when it comes to marketing or promoting just about anything — especially books, it’s still an extremely useful tool.
For that reason, today book publicist Scott Lorenz of Westwind Communications, a public relations and marketing firm that often works with authors, is back with another guest post to tell us how we can use Facebook to market our books. So, let’s get beyond the changes we don’t like. Le’ts forget about the fact that we may not be able to find everything anymore. And let’s remember that Facebook can help us sell books. Let’s let Scott tell us how…
How To Use Facebook To Market Your Book
By Scott Lorenz
Facebook is a great marketing tool for any author, and if you’re not using it, you’re losing sales! Using Facebook for book publicity is both easy and effective and following these few simple steps will help boost your sales and expand your market.
STEP 1. Create a “Fan Page” for your book
What is the first thing you do after reading a good book? You tell people about it! Creating a Facebook Fan Page allows your readers to easily share with their networks the great book they just read and provides you with a free, “mini website” to interact with your fans.
Using the link above, select “Entertainment” then “Book” and follow the step-by-step instructions to begin completing your page. Once you’re done, users will be able to list your book on their info pages, interact with you, the author, and other fans on the Fan Page wall, and share the link with their friends through email and other social networking sites.
One important option to take advantage of is giving your page a username (after you reach 25 followers you’ll be able to do so). For example, https://www.facebook.com/stieglarsson goes to the fan page author Stieg Larsson. Having a username in your URL will be much easier for people to navigate your page than suggesting they search for you on Facebook. Plus, your link looks much cleaner.
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by GATEKEEPERS POST STAFF
Everyone’s screaming about the changes that were just made to Facebook, but the fact remains that Facebook continues to be one of the top social networks. And when it comes to marketing or promoting just about anything — especially books, it’s still an extremely useful tool.
For that reason, today book publicist Scott Lorenz of Westwind Communications, a public relations and marketing firm that often works with authors, is back with another guest post to tell us how we can use Facebook to market our books. So, let’s get beyond the changes we don’t like. Le’ts forget about the fact that we may not be able to find everything anymore. And let’s remember that Facebook can help us sell books. Let’s let Scott tell us how…
How To Use Facebook To Market Your Book
By Scott Lorenz
Facebook is a great marketing tool for any author, and if you’re not using it, you’re losing sales! Using Facebook for book publicity is both easy and effective and following these few simple steps will help boost your sales and expand your market.
STEP 1. Create a “Fan Page” for your book
What is the first thing you do after reading a good book? You tell people about it! Creating a Facebook Fan Page allows your readers to easily share with their networks the great book they just read and provides you with a free, “mini website” to interact with your fans.
Using the link above, select “Entertainment” then “Book” and follow the step-by-step instructions to begin completing your page. Once you’re done, users will be able to list your book on their info pages, interact with you, the author, and other fans on the Fan Page wall, and share the link with their friends through email and other social networking sites.
One important option to take advantage of is giving your page a username (after you reach 25 followers you’ll be able to do so). For example, https://www.facebook.com/stieglarsson goes to the fan page author Stieg Larsson. Having a username in your URL will be much easier for people to navigate your page than suggesting they search for you on Facebook. Plus, your link looks much cleaner.
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