Well, in my story, supers have four main choices
1) Become actors (Super-pretty and hologrpahic supers can play anything)
2) Become corporate (either as researchers, operatives, or PR flacks)
3) Become government (Super-powered soldiers cost less than a wing of jets and are twice as effective)
4) Become mercenaries (Novas, super-powered mercenaries, make absurd amounts of money by fighting in Africa, Eastern Europe, South America, Mexico)
Our hero doesn't want to work for the government, doesn't want to fight in bushfire wars, and can't act to save his life...and the Hasbro/DC contract DOES pay an eight figure salary.