Founded in 1982 as a book design and production service, BookMobile expanded into a full range of services for publishers. BookMobile is a pioneer in Print On Demand, having launched digital book printing in December 1996. Superior quality, excellent customer service, flexibility and timely turnarounds have attracted to BookMobile nearly 1,000 satisfied customers including trade houses, university presses, and independent publishers. The Itasca Books division provides a full-service distribution option to help small and large publishers reach their markets. Itasca handles warehousing and fulfillment, and distributes to wholesalers Ingram and Baker & Taylor and to retailers, including Amazon and other online and bricks-and-mortar booksellers.