Website here: http://moornapublications.com/
Seems to me to be a well-intentioned start-up that may have started as a self-publishing outfit for the founder. I've been through the site and have the following comments.
The fact that they're open to such a wide range is not an encouraging sign. Most start-ups do better by focusing on one particular genre of fiction because it enables them to target their marketing and promotional efforts and gain credibility within that sector. However, the following is an encouraging sign that they're not prepared to accept anything and everything:Moorna Website:
Our charter is to publish quality reading books for a wide range of readership, ranging from the very young, to the 'Not as young as they used to be' age groups, in both fiction and non-fiction.
Moorna Publications publishes a wide range of literary and commercial fiction, but we are not interested in assessing, acedemic works, poetry, outright romance, play scripts, or short stories(Unless as a book length series written by the same author in some incidences).It seems to me to be a little optimistic to be talking about international authors, when their author page here: http://moornapublications.com/index/...tured-Authors/ lists 2 authors - one Australian and one originally from the UK but now living in Australia.Moorna Website:
Whilst our authors and artists hail from around the globe we take pride in the fact that we endeavour to handle, and promote, as many established, and 'new kid on the block' writers, artists, illustrators and photographers in as many ways as possible from within Australia, while continuing to offer as wide a range of international author's and artist's works as we possibly can.
It seems to me to be more aspirational than it is actual (not that aspiration is a bad thing, it just makes me wonder if they're trying to run before they can walk).
It's good to know that they're not charging people to publish.Moorna Website:
We are a trade publishing company and do not require an investment by the author into publication of the author's work.
However, it would be good to know up front how they propose to pay their authors - e.g. what their royalty rates are (as I'm presuming that they don't pay advances for work - although if I'm wrong, that would be good to know as well) and how royalties are calculated. It would also be good to know what kind of distribution they have in place - e.g. whether they have deals in place to supply Australian bookstores, placement on Amazon etc as that all goes to give authors a good indication of how much money they can realistically make.
Adding to the 'information it would be good to have' is whether they are proposing to take electronic and print rights or not and for what territories. Given that they're a small Australian start-up, I'd expect them to be limited to that territory.
Personally, I don't see the point in doing that as they should be focusing on their business but it's up to them.Moorna Website:
We do not handle self publishing work, but if you need help with finding a reputable company that does work with self publishers we will try to assist you if you write to us via our 'Contact Us' page of this website.
So far the only book listed as up and coming here: http://moornapublications.com/index/...Book-Releases/ is Marg Watt's Tales From Hallowed Hollow. There are a number of references to it across the site, which makes me wonder if the company was started by Marg Watt as a self-publishing venture.
It is worrying however that there is no means on the site to pre-order the book - either through Amazon or through the site itself. It does suggest that they don't have that function set up and it's a basic thing for any publisher to do. I've got to say that the blurb for it is pretty poor as well IMO - far too long-winded and a bit dull.
By way of general observations, there is no information on who set up or is involved with the company. It would be good to know whether the people have previous publishing industry experience (and if so, how they got it).
All in all, I've seen worse but there's nothing here that would make me rush to submit a book to them. As always, I'd caution new authors to wait and see how they're doing in 2 years time.