There are a number of red flags that point to this being a potential vanity publisher:
Comfort Publishing website:
At Comfort Publishing, our primary goal is to help you be a successful author.
Its primary goal should be to get books into shops to sell them to the public, thereby creating revenue for it and revenue for an author.
Comfort Publishing website:
1) Copyrights
You will retain the copyrights for your book. To assist you, we will provide you with the links to the forms necessary to copyright your book, if you have not already done so.
The author always retains copyright (singular, not plural) in the book. The publisher takes a publishing right. The publisher should also be responsible for any registrations, not the author.
Comfort Publishing website:
) Royalties
You are entitled to royalties on the retail sales of your book. Royalties are paid at a rate between 8% - 12.5%, based on the number of copies sold per book.
Rolling royalties when there doesn't appear to be any in-store placement doesn't strike me as being a good deal. Plus there's no information on whether royalties are paid on cover price or net.
Comfort Publishing website:
3) Ownership
You retain intellectual ownership of your book.
This is the same as owning the copyright. The fact that Comfort Publishing doesn't seem to know that is not a good sign.
Comfort Publishing website:
4) Distribution
Once completed your book will be available through Ingram’s and Baker & Taylor by Alliance Book Company
No in-store placement. At best the book is available to order within stores. I'd prefer it if the company made this clear.
Comfort Publishing website:
Q3. How will my book be marketed to the public?
Answer: Our books are distributed through Ingram and Baker & Taylor by Alliance Book Company to bookstores throughout the US, Canada, UK and Europe.
Distribution is not the same as marketing and the fact that they are selling in the US, Canada, UK and Europe suggests that they're taking worldwide publishing rights.
Comfort Publishing website:
Q4. What types of responsibilities do I have as an author?
Answer: Wherever you go, simply let people know you are a published author and how to purchase your book. Speaking to both large and small groups is the perfect opportunity to sell many copies of your book as well. Remember, increased sales make a book very attractive to bookstores that want to stock their shelves with popular books. Some authors choose to hire a publicist once their book is in print. A publicist is familiar with the best ways to promote an author both locally and nationally. Your publishing specialist will make a list of publicists available to you if you are interested.
Basically it looks like the author is doing all of the promotion themselves and the comment about bookstores stocking their shelves with popular books is incredibly misleading given that bookstores will only stock their shelves if they have a contract in place with the publisher, which the publisher should be the one to negotiate that, not the author.
I'm also leery of the offer to hook up authors with publicists. Publicists can cost a lot of money and given that Comfort Publishing doesn't seem to be paying advances, that's more money coming from the pocket of the author. Even the best publicist in the world can't help if your book is not going to be stocked in stores and no marketing and publicity is being done for it.
I'd also want to ask about the relationship between Comfort Publishing and those publicisits to see if Comfort Publishing is earning any kind of referral fee.
Comfort Publishing website:
Q5. What genres are you interested in receiving?
Answer: We will read and consider genres, except:
Screenplays/Scripts/Movies
Theses
Textbooks
Books of Quotes
They're basically accepting anything and everything (and the fact that they don't exclude poetry is a red flag).
Comfort Publishing website:
Q6. Do you publish E-books and audio books?
Answer: Yes, we will publish E-books AND audio books, under the same consideration standards as we do printed books. Please discuss all requirements with your publishing specialist.
So they're also looking to take electronic and audio rights, even though there doesn't seem to be any distribution in place.
Comfort Publishing website:
Q9. How long should my manuscript be?
Answer: Normally, we will not accept any manuscripts containing less than 80,000 typed words. Poetry books must contain a minimum of 50 poems. Children’s books will be considered on an individual basis, and must have a minimum of 16 pages
The fact that they accept poetry is a red flag as no one makes any money from poetry.
Comfort Publishing website:
Established in 2000, Comfort Publishing includes on its staff, published authors, professional editors and designers along with public relations and marketing consultants. The experience of the Comfort organization brings to current authors more than 50 years of professional service.
There are no further details given on where its staff got this experience from.
Comfort Publishing website: (BOLDING MINE)
Whether you have a finished manuscript or need someone to help write your story, Comfort has the experts on staff to help you achieve your goals.
This suggests that they're accepting incomplete manuscripts, which might happen for big hitter authors, but is certainly not the norm.
Comfort Publishing website:
Unlike most traditional publishers you do not need an agent in order to submit your manuscript. We carefully consider each manuscript on its own merit. Although we want our authors to be published as quickly as possible, we place our highest value on the quality of the final product and the marketing effort that goes with it.
They use the word "traditional" instead of commercial. Weirdly, I first assumed that this was because the company isn't paying advances, but there is a reference on their News page to their having bought a book from Gail Z Martin on marketing strategies for authors so now I'm unsure.
There's nothing on that website to suggest what their "marketing effort" consists of.
Basically, the company's only been in existence since 2008 so I'd want to see what happens in another year or so.
MM