I'm talking with Atlasbooks and Midpoint about working with one of them as a distributor so I can have distribution to bookstores.
Mike, be sure to let us know when you sign with a distributor, as this is the make or break element to all publishing. Facebook, newsletters, advertising are all pretty impotent ways of creating demand because you have to drive readers to those sites. As for the newsletters, many just delete them unless you already have a publishing presence.
I'll market via the Dream of Things ...via traditional media.
What does this mean? It's a catch-all phrase that has no specific definition. Are you talking newspapers? Trade reviewers? Online reviewers? Magazines? Radio? TV? All of the above? This takes money. Lots of it. It also takes someone who understands the business very well.
Before you do anything, you should really seal the deal on your distribution concerns. Without it, you'll wither. Trust me. we went into this game years ago with a lot of money and a silly notion this would be easy. I still laugh at our naivete.
But we were lucky to be mentored by some big NY publish-y names who guided us along, and we're doing very well now. But oh, the many times I've said, "if I knew then what I know now..."
You must know this business and have a ton of money sitting in your checking account before you can ask authors to trust you. Passion simply isn't enough.