There's an old Aerosmith song by the title, "Let the Music Do the Talking" and for the vast majority of artists it's the music that speaks for them. Not pouring money in videos and not showing their ass at some award program or a super-elaborate live show.
No one questions Stevie Wonder's contribution to music or his impact. But what's his best video? Can anyone even remember one? Has he ever snatched a mic from another artist or made a scene at the Grammys? When he plays live does he take the stage like Kiss or just sit down behind a keyboard and start playing and singing?
I don't have any gripe with spectacle. If Peter Gabriel, Prince, Madonna or Pink Floyd were to just stroll onstage, plug in a guitar and run through the catalog for an hour or two, I'd feel cheated. On the other hand, great production values can be a cover for lousy music.
I've interviewed enough musicians to know most of them don't give a shit about videos, winning awards and constantly trying to figure out new ways to shock and awe the fans. Miles Davis embodied that near-obsessive dedication to being a
musician, not an
entertainer.
Davis confused and pissed off audiences when he would come on stage, turn his back to them, start playing a song, do his set and walk off without saying a word. He wouldn't even introduce the songs or the musicians playing it. He felt it was unnecessary and had nothing to do with the playing.
I don't consider most of the American Idol winners as artists. They're entertainers who won a talent show. How many of them write their own songs, play an instrument or can even sing without the studio wizardry of Pro Tools?
As an avid lover of jazz, being "successful" has nothing to do with how many girls think you're cute or how many thousands of albums you sell or times your hit gets downloaded. It makes no sense to me that kids should think Justin Timberlake sings soulfully while remembering Isaac Hayes only for "Chocolate Salty Balls" on South Park.
For the true music lover the artistry is not in what you see but in what you hear.