Re: what we want/don't want. If we didn't want non-romance books, we would say so (I'm very good at saying no
) I explained this to someone who sent me a response to a rejection last week, stating that I clearly must not be acquiring their genre since I didn't accept their book and the launch titles seem heavily weighted towards romance or romantic elements. That's simply not true.
The truth is, Carina Press is an imprint of Harlequin, so when we first announced our launch, our first and broadest reach was naturally to the existing Harlequin readers and authors interested in writing for Harlequin, since that's who was paying attention. This resulted in quite a bit of romance submissions, or submissions with romantic elements. It's only been in the past 2-3 months (keeping in mind that we've only been acquiring since November, so for about 7 months), as word has spread to authors of other genres more widely, that we've started to see a larger percentage of non-romance submissions. In the past few weeks, we've acquired a handful of non-romance titles (fantasy, sci-fi thriller, mystery, etc) and we will continue to acquire them as quality subs come in. I think you'll find, as time goes on and we move past launch titles, that we will focus on romance (and we've always been honest about that) because romance is a money-making business, but that we won't be focusing on erotic romance, though we are definitely interested in publishing it, and we'll have non-romance releases each month as well.
As for "what the editors are used to acquiring" the editors have a diverse background so they're used to acquiring genres across the board. The editors have worked for Baen, ROC, Berkley, Dorchester, Pocket, Penguin, Samhain, etc. When I hired editors, I was very careful to hire so I had several editors to cover each genre, at the minimum. But in reality, the editors all have very eclectic tastes and read across a variety of genres, and after my initial hiring, I actually had to seek out several more editors who wanted to acquire romance (ironically enough) because the first group of editors had more interest in the non-romance genres.
All that said, I have to stress again that we can only publish genres we get quality submissions in, so if the subs aren't there, we won't publish it. Not because we don't want to, but because we're not able to.
Last, I know there are some questions about the website. On June 7th, next Monday, the website will switch over to a commerce site and become more reader/sale focused. We'll be adding a Coming Soon page as well, and the blog and submission FAQs, which have been the main components of the site since launch and focused more on authors, will become the secondary components and the blog will become a mix of info for readers and authors (currently it's targeted towards readers during the Countdown to launch, but it will become a mix post-launch).
Hopefully that helped clear up some of the questions. If I missed any in skimming the thread, please let me know.