Heh. Interesting. I've dug through and read everything I could find on the site. They're saying that they are hiring writers, but the only way they hire you is after you write for them and have your writing submitted and placed on the web site. They also imply that the more you write, the better your chance of getting hired.
Of course, my first thought is, "Gee, if you have a lot of people writing free articles for you in applying, why in the world would you ever pay anyone?" But they claim to be. And that whole contest thing, again has the same theme--write lots of stories for them, post the stories on-line to help the company, and then maybe, just maybe, if they like you, they will pay you to write some more.
It could be completely legit, and they freely admit that their future model is based on some pay and some free work, so who knows where they're going. I'm going to go ahead and submit a few stories and see how it goes. Of course, just because they don't hire me doesn't mean they're not hiring others!