Mornin', Pit
Great discussion here. Kell, LOL @ "the Powers That Shush." It's so true. They say the publishers know what they're doing, knows what sells, etc. but the bottom line is that don't. If those in publishing did know, the pub houses wouldn't be laying off so many editors or having to close down and Boarders wouldn't be on the verge of bankruptcy.
Only now are they starting to understand the new publishing model. But LOL, they still don't know yet how to set up a profit system with epublishing. The music industry finally figured it out. They had to lose Tower Records, Virgin Megastore, etc., but online music once thought to be the death of the industry has saved it.
What's going to be a pub hit is anyone's guess. I remember
N@than Br@nsf0rd writing once saying that the dirty little secret in publishing is that no one in the industry knows what's going to sell. They can guess, but they never know. Snooki book is prime example.
Reducing costs of pubbing, streamlining the process so from deal-to-pub doesn' take so long, and high volumn writers is the future. That's how everyone makes money with epubbing in the age of ereaders and tablets.