One of my books has been rejected, nicely, several times. 85% are personal rejections with reasons varying from too controversial to not crazy about the time period. For the story itself, the personal rejections are chock-full of superlatives like "excellent writing," "Original, engaging plot," and "unique story."
Today I got a rejection from a publisher whose earlier correspondences said they loved it (their word, not mine...they loved it). The reason for the R? Seriously, here it is:
I am not an established author, so there would be no guaranteed sales.
Everything else is good, but since I've never sold a novel, I won't be selling this one, either. At least not to them.
How is THAT for a let down.
Gonna go soak my bruised ego in the tub for a few hours, now.