Looks to me like a digital print-and-bind operation -- they speak a simplified dialect of printing and production, but they do speak it -- that does short-run books, and also offers self-publishing, POD, and direct-mail services.
Their printing and binding looks like honest manufacturing, and it's nice to see LightningSource getting some competition.
I can't judge the quality of their self-publishing services without seeing samples of their work. The promotional package is probably a waste of money.
I like their header for their color printing operation.