Marketing after self-publishing - lessons so far
Excellent thread for those not knowledgeable but curious about print on demand or limited run publishing. Seems some lessons about marketing "after life" are:
For instance, note below how Mill City Press promises "cutting-edge online, viral marketing ("viral" marketing?) to get people to start talking about your book. The result is a comprehensive campaign that combines traditional book pr and highly-targeted online pr designed to get the people most likely to have an interest in your book to find it."
Hmm, shouldn't we be suspicious of how effective such strategies will be until we here some reports from authors to the contrary? Thoughts?
See:
http://www.millcitypress.net/book-publicity-campaign.aspx
Another
Excellent thread for those not knowledgeable but curious about print on demand or limited run publishing. Seems some lessons about marketing "after life" are:
- Be realistic at the outset about potential market. Say I'm a well known rock climber in the west, already have lots of articles published on climbing and an active website and blog. I may have a "pocket market" -- maybe too small for a mainstream publisher but pretty sure fire for at least a few hundred regional or maybe statewide sales of, say, a biography or "tips on climbing" manual. Far different from doing some grand literary, porno-philosophical S&M erotic fiction epic with thin diffuse market worldwide, if any. Oops, maybe I said too much.
- Have a marketing plan. Sounds like one has to be ready to put resources into all the right stuff, from website, blog, speaking engagements, getting reviews, the works, and build those costs in up front, never mind figure out where the best market audience is and how to reach it.
For instance, note below how Mill City Press promises "cutting-edge online, viral marketing ("viral" marketing?) to get people to start talking about your book. The result is a comprehensive campaign that combines traditional book pr and highly-targeted online pr designed to get the people most likely to have an interest in your book to find it."
Hmm, shouldn't we be suspicious of how effective such strategies will be until we here some reports from authors to the contrary? Thoughts?
See:
http://www.millcitypress.net/book-publicity-campaign.aspx
Another