it's a very small business, there's not that tremendous interest available at any given time, so people are interested competitively in what you have, especially if you're only looking at quality. If you're playing a higher-risk game, being in the business of quality is a fairly low-risk game if you do it right. The high-risk game is the commercial end. It's high-risk for everybody, because if it doesn't work, there's a tremendous loss to be made—a loss of face, a loss of money. With work of quality, if you don't make your money back right away, you will over time anyway. So I think we're the soft and gentle side of the business. We're the affordable shop in the industry. What we're selling is going to earn out sooner or later, anyway.
