Has anyone heard of Jessica Lynn Original Publishing?
They have submissions guidelines that are actually quite specific, so it sounds as if they're not going after this half-@ssed. But at the same time, they don't give many details about what they give to authors (except for how many sample copies) of if they charge a fee:
As far as I can tell, the site owner designs clothing and might sell some stuff on CafePress. So maybe she decided to start selling books that way, too. I dunno.
I learned about them because they posted on the "Writer News" message board at All About Romance. I'd be curious to know if other people have seen this company posting on boards or lists.