You've gotta get some kind of sales funnel going. If you like you can start with AdSense, which might pays you $2.50 per 1,000 page views, and when your site gets bigger add a Premium Membership section for $9.95 a year which includes access to, say, a critique group where you critique any short story sent in within a month, some free ebooks about the craft of writing, etc.
And make you can capture a list of subscribers so that when you put out a new produect you can offer it to all of them at once.