Is a personal rejection from a magazine editor meant to be encouraging- naming your proposal and inviting you to submit in the future or is it just polite?
It's better than a form letter. The invitation to submit again means that while they didn't want this article/story, they thought you wrote well. Mention that in the cover letter when you send something else addressed to that editor.
I would take it as a good sign if the editor took time enough to write you more than just a form letter. I'd say keep trying with this magazine with your other work and see what pans out.
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