Crapola, Ducky. But I wondered about the line when they stamped it as "genre-light" if they wen't shooting themselves in the preverbial foot. Y'know, when they turned their noses up at the "tired, old" genre staples such as vamps, weres, serious sci-fi - the stuff that's selling like mad! And for such a large publishing arm to only crank out four titles seemed rather weak. They could have potentially flooded the market with a dozen books off the bat if not more and taken it by storm.
It just hasn't been the same since D&D went corporate.
Pike
You don't have the whole story, Pike, and I'd appreciate it if you didn't use this tone when your statements indicate your total darkness.
I won't post it publicly in full, since from me it is just hearsay, but feel free to PM me and I'll fill you in on why many of the legitimate objections to this imprint you list are completely bogus, and more than a little bit offensive to me, in particular. I'll be civil. It's not your fault you don't know.
I do wonder why you would turn around and post something phrased like this in the face of what is always bad news to every reader and writer. Please keep the context of your statement in mind. This is bad news to a lot of people around here, who have projects on submission (or out) with this very company.
The editorial and promotional and production staff at Wizards of the Coast did a phenomenal job, and they had every intention of continuing to do a phenomenal job. If given the chance they deserved, they would have done great things exactly as they set out to do them.
This is Hasbro's folly. Hasbro is focusing on their core competencies in a time of economic turmoil - namely, doing "kid stuff".
Applying MBA business truisms from 1950's kitchen appliances to an information age media company in 2010 is about as useful as applying the rules of DDT-era farming to satellite radio. But, as Steve says over at his forum about this, "that's showbiz".
Let's not speculate too heavily on what is and what could be and what could have been better, pike. Especially when we still don't know the whole story, and I'm still waiting for confirmation.
Heck, I will likely not know the whole story, ever, and I'm as close as you can be to the issue without being directly affected.
My projects are all fine, as far as I can tell. It's these other authors, fine people and very talented, all of them, like the Tems, who have to deal with the full fallout of Hasbro's decision.