Catalog Writing

[writerchicknyc]

I am interested in writing copy for catalogs, but every copywriting resource I have found focuses on ads, direct mail, etc. Any suggestions on how to find more about writing and breaking into catalogs?

Thanks in advance.

[Bizwriter]

Hi There,

Writing for catalogues is not easy, most large catalogues are produced by professional ad agencies.

You could try to get a job at an agency or you might just look around for small companies that need a freelance writer to do their catalogues.

Experience at writing short and informative, descriptive copy is a must.

Good luck! :)

[EmmaMac]

If there are any third-party agencies you can go through, you might try that, too. That's how I got started doing retail catalogues. The Creative Group has offices in several major U.S. cities. They're kind of a staffing agency for creative professionals, including writers. You might try them. They're a division of Robert Half International.