C.L.E.A.R. the Comfort Clutter

By Michelle Gardner

Maybe it’s because the writing life is a lonely one that we surround ourselves with comfort clutter. Or maybe it’s because we always have a story or stories in various forms of completion that causes the research notes to spill into each other. Or maybe it’s because we want to have everything at hand should an editor need an article ASAP on the very topics consuming the carpet and credenza. Whatever the case, a writer needs to be organized enough to be efficient in the day-to-day. Daunting as it can be to attack the stacks of books, magazines, folders, papers, office supplies, coffee cups, and anything else that has made its way into your writing domain– you can overcome the clutter.

As an acronym aficionado, I have devised the C.L.E.A.R. method to help me with overcoming office space clutter. It’s an easy way to take things in small doses to avoid organizational overload. Remember, it took more than a day for your workspace to achieve its current look. It will take more than a day to bring it back to a model of efficiency.

  • Clear everything off your desk, bookcases, credenza, filing cabinets, and floor.
  • List everything you need to do your job.
  • Evaluate your workspace needs and wants using your list.
  • Assemble essential tools and supplies in your cleared workspace.
  • Remove and Return daily (if possible) any items, such as files and books, brought out for use on current projects.

The first step is easiest if you just throw everything into a box, but it will be harder and more time consuming when you get to the Assemble step. I have found that a three-box approach is best. One box for gotta have items, one for gotta file items, and one for gotta toss items. Once you’ve divvied up your collection, it’s time to use that vast expanse of clear desk space to write out on a sheet of paper what you need to do your job.

Listing is useful in two ways: It gives you an opportunity to think about those tools essential to your work, and it is the document you can refer to when things clutter up — and they will — in the future.

With list in hand, you now can evaluate how all of the puzzle pieces will fit together. You’ve already determined your needs, now you can open up to the wants aspect of designing your personal workspace. When I did this, I needed to have my computer, a work light, space for pad of paper and pencil, and a copy easel on my desk. My wants list included a framed poem from a friend, an anniversary clock from my previous employer, a paperweight that reads, “A deadline is the ultimate inspiration,” and my kitschy hula dancer statue that shimmies when I print documents. I know I can make this scene more efficient by hanging the poem on the wall, putting the clock on a shelf, and losing the paperweight as no great winds blow through my office, but the hula girl stays!

Assembling everything should be straightforward by this point. You have already cleared the way for the gotta have items on your list and have evaluated what needs to be where for efficiency’s sake. So, working from the gotta have box first, you can remove only those items that made the workspace cut. Anything else will be reassessed for placement elsewhere. The gotta file box, in my case, is always a work in progress. I take it in small bites by filing only a few items at a time. Some days I go crazy and file the whole thing when I’m procrastinating on an assignment.

All assembled; now the real work begins. Keeping your workspace clutter-free is like adopting any habit — it usually takes about a month to get into the routine. The last step is the one that will be the most difficult, but is the key to success with this process. Remove and Return any items to their respective homes at the end of the workday. My office is in the basement so my R and R mostly involves the collection of teacups and water glasses that need to be taken to the dishwasher. I’m also a recovering stacker of mail and magazines and have purchased a bill sorter and several magazine file stands from the office supply store to help me stay on track.

Admittedly, my journey to clutter-free writing is only beginning but now that my path is C.L.E.A.R., I don’t trip over unnecessary and unimportant items along the way.

Michelle Gardner is a former aviation publication editor who currently writes for trade publications specific to the construction, transportation, and wine industries. She was a regular columnist for The Brentwood Recorder, of Brentwood, England, as well as an editor of a monthly newsletter for expatriates living in the United Kingdom, and has been featured on BBC radio for her articles. You can find Michelle Gardner on LinkedIn.

20 Ways to Keep Your Writing Inspiration and Creativity High

By Catherine Franz

When we are stressed or blocked, it is wise to make a change so that we don’t stay in that place. Yet many times we forget some of the simple things that we can do for ourselves, quickly and easily, to bring our inspiration back and increase our creativity.

  1. If you usually type your first drafts, hand write them. Nothing compares to the feeling of the ink melting into the paper and the surge of that creative flow.
  2. If you spend too much time at the computer, take a break every hour. Go for a walk or just sit outside in the sun. Even five minutes in a winter sun does wonders for a mood and creativity.
  3. Flip through magazines or books. Their colors and ideas will give you sparks and switch your attitude. Blue and green can reduce your stress levels by 30% or more.
  4. Add strong smells to the room. Light scented candles around you, visit the fruit aisle at the grocery store, or go to a store that is heavily scented. Find an orange or strawberries and smell it. Both will change a mood or create inspiration. Smells awaken your creativity. Smells trigger memories and are a great method to rekindle stories from the past.
  5. Go see or rent an inspirational movie. Relaxation time is important. You can even take your notebook and record inspirational phases. Afterwards, free write what those phrases bring up from your subconscious.
  6. Read a book that stirs you or sparks your creativity. If you prefer, read poetry.
  7. Look at bold and bright colors for a few minutes. These change your mood.
  8. Talk with a friend about your topic to flesh out ideas and creativity. Record the conversation, with his or her permission of course, and play it back to hear the little nuances that you might have missed.
  9. Write an e-mail to a friend to tell him or her what you want to accomplish. If you are stuck, say so and ask for help.
  10. Check in with your vibrational energy and do something to switch it into high gear. Take a shower. Go for a walk. Turn on some music and dance naked for a few minutes.
  11. Hire a virtual assistant to do some typing so that you can stay focused on writing. You can fax your writing or dictate it into the computer and send her a voice file for transcription.
  12. Go to church for the noon service or whisper a prayer or two. This reconnects your energy with the universe and replenishes what might be missing.
  13. Complete an appreciation exercise. Pick something around you, like the telephone, lamp, or pen. Talk to it and tell it how much you appreciate having the electricity to turn it on, the opportunity to write with a tool that has the ink inside (not like a quill), or the softness of the paper you write on. Be grateful for that you have and not what you are missing. Or make a list of “count your blessing” items.
  14. Write a personal note to friends or family and tell them how much you love them, appreciate their thoughtfulness, or kindness.
  15. Authentic, flat-out, raw laughter frees the psyche and opens the creativity process.
  16. Find a setting with lots of trees and flowers and feel nature. If the weather permits, take off your shoes and socks and feel the grass between your toes. Nature has a way of freeing our spirit and renewing our soul.
  17. If guilt or a past incident has captured your mind, write a “Dear Me” letter and ask yourself for forgiveness to to loosen its grip and expand your freedom.
  18. Are you used to writing in a quiet place? Find a noisy place to write, like McDonald’s or the mall. When your space is noisy, you will have to focus harder in order to write with clarity.
  19. Go for a quiet leisurely drive, listen to a favorite CD. You can sing out of tune and no one will notice (laughter allowed).
  20. Do something nice for someone else that you wouldn’t normally do and be a gracious receiver of a hug.

That was exciting, wasn’t it? Post this list in a conspicuous place so that it is readily available when you need it. Do one or two of these daily and keep on writing. Your readers are waiting to read your words.

Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author, and Master Attraction Practitioner. Business clients include professional firms, restaurants, retail stores, coaches, writers, the marketing challenged, and independent professionals across the globe from Japan to New Zealand.

My Father’s Models

By James D. Macdonald

My father, W. Douglas Macdonald, was a chemical engineer and an electrical engineer. Most of his life he worked for building materials companies, including Glidden Paint, US Plywood, and Eucatex. He died entirely too young—at 72, of congestive heart failure secondary to chronic obstructive pulmonary disease; that is to say, smoking killed him. (Note to everyone: If you smoke, quit right now.) I miss him very much.

That was his professional life. His hobby was model making, specifically ships and model railroads. He won contests in the 1920s for his model railroad cars. Back when I was young, he let me help him with his model making (talk about your fatherly love: the help of six-year-olds can be a challenge). That was where I learned model work, which I still enjoy.

All the arts are related, model work and novel-writing not excepted. Both of them center on making a world in miniature, a false seeming that convinces the viewer/reader of its reality.

Herewith are some lessons I took away from my father’s model making, and use in my own works:

  • No matter how good your model is, it won’t be perfect. No matter how much praise you get, no matter what awards you win, you’ll never be able to look at that model and see anything but its imperfections.
  • No one counts the rivets on a moving car.
  • If you suggest detail, the viewer will add his own details.
  • Painted plastic, painted wood, and painted metal all look the same.
  • A frame makes the model seem more real than it otherwise would appear.
  • Don’t put things square on bases; use diagonal lines. They suggest motion.
  • Let the paint dry before you touch it.
  • Sometimes the best model for a thing is the thing itself: Nothing looks so more like a load of coal in a hopper car than crushed coal in a hopper car.
  • It isn’t a model until you add people. Before that, it’s a clever machine, perhaps, or a toy. Characters bring their own reality with them, and pull the person looking at the model into the story. Your models tell stories; if you have a car that’s got mud on it, or rust, or scrapes and dents, it has a history. The viewer won’t know what the dent came from, but he’ll know that the car has been places and done things, and subconsciously won’t think of it as just an object from a model maker’s workbench.
  • If you can’t see the world you can’t model it.

*  *  * 

I haven’t built model railroads, though I love doing model ships and model houses. 

Herewith are some exercises for all of you; they’re not too expensive, and again (I promise!) they will help you with your novel writing. (Or, anyway, they’ve helped mine.) 

First off, get yourself a nice HO scale paper model house. Two I’ve done are Cut and Assemble Victorian Cottage and Cut and Assemble Victorian Shingle-Style House, both by Edmund V. Gillon, Jr., both published by Dover. Of the two, the latter has the greater story possibilities. 

Build one of the houses. In the building of it, add one interior room. (If you want, you can open doors and windows with your X-acto knife to give other people a chance to see it, or not.) Note: While the instructions don’t say to do so, paint the insides of the chimneys black! If you leave them white, the illusion is broken. If you blacken them, the illusion is strengthened. Remember: Anything that doesn’t add to the illusion, detracts from it.

Now place the model on a base. Landscape it. (Landscaping can cover a multitude of sins.) Spring, summer, autumn, winter scenes all have different feels.

Add people. These tell your story. If you put in a group of folks having a garden party, the model tells a different story than the model that has a police car and an ambulance pulled up out front of the house, with detectives, dogs, uniformed police, and a stretcher with a sheeted form being wheeled out through the front door.

Don’t skimp on the people. In my model of the shingle-sided house, one figure (of several) cost more than the rest of the materials combined. I found it in a hobby shop, and knew that this was the figure I needed. The more realistic the little plastic people, the more real the entire model will appear.

Another thing: In my father’s models there were always hidden details, stuff that only the model maker knew about. These things made the model real to him, and if it was real to him, it would be real to the viewers. For example, once we made a model of the submarine USS George Washington. This was a plastic model with a hinged side that could be opened to show the interior. One of the interior spaces had a door that led to the food storage reefer. My dad built and painted scale model hams, hung them in the walk-in refrigerator area, then continued with the model, sealing that area off where it would never be seen.

Also: Even if a viewer can only see three sides of the model house, he will assume—because he knows what houses generally look like, and because you made the angles correctly—that there is a fourth side. This may not be true—you may not have a fourth side on that model house, but the viewer will supply it.

The viewer will also supply an interior to that house, even though the interior may quite literally not exist . . . that’s why I suggest that you build at least one interior room in your model house. You will know that it’s there, and your knowledge will be transmitted to the people who see your model, through your increased confidence.

Similarly, if you know who your heroine’s best friend was in fifth grade, and where she went on vacation in the summer between fifth and sixth grade—even if you never show these things to your readers—your character will be consistent in her later actions in the story that you’re telling.

That’s it. Learn to see the world. Discover that tree trunks aren’t brown; they’re grey. See how the same basic, off the rack things, when arranged in various ways, with you choosing the arrangement, make different, unique, artistic stories. Discover that when you mix paint for your Pullman cars using paint chips taken from real Pullman cars, that they look too dark—you have to lighten the paint to make it look right. Looking right is more important than being right.

The models don’t look like much until you have them all put together, landscaped, populated, and framed. Then . . . they’re magic.

James D. Macdonald and his frequent collaborator Dr. Debra Doyle have written many books together. Their books include the Mageworlds series (Tor) and the Circle of Magic series (Troll Books), as well as Lincoln’s Sword, Mist and Snow and The Apocalypse Door. Macdonald has been known to cross out dictionary definitions and write in his own, and he displays a mutant talent of making opinions sound like facts. He teaches at the Viable Paradise Writers’ Workshop for sci-fi and fantasy writers. You can find James D. Macdonald and Debra Doyle’s Website here.

doyle_editorial

Why I Write Commercial Fiction

By Steve Fey

I’ve always liked to write stuff. In elementary school I made up some awful bit of drivel about a baseball team, which is now lost to posterity. Posterity should send me a thank-you note. By junior high school, now known in most places as middle school, I was skipping doing my homework in study hall in favor of reading everything I could find by Poe, Twain, and the prodigious science fiction author for youth, Andre Norton. Besides lousy grades, this habit helped give me a broader perspective on life than that of most of my small town friends. That perspective was helped along in high school by an English teacher who forced me to learn to spell, and also forced me to read all sorts of “good books.”

You know “good books,” don’t you? Things like Withering HeightsThe Scarlet Letter, a few plays such as Macbeth. I was becoming “an intellectual.” Fer sure. And I got to read poetry, too. Robert Frost, Robert Browning, Robert Burns (lot of poets named Bob, apparently), Sandburg, Nash. There was some good stuff in there. College reinforced my earlier training. Even though I wasn’t an English major, I took a lot of literature classes. That’s where I found out what Huckleberry Finn is really about (and no, it isn’t a racist book at all), and first read John Fowles, Leo Tolstoy, Camus, and other living and dead authors. A lot of them I really liked reading, too.

I even read The Lord of the Rings when Tolkein was still alive to write dust jacket notes for the books. The books, so far as I’m concerned, are better than the movies, because you don’t need to have read the books previously to enjoy reading them.

I watched lots of movies, too. That’s relevant to what I’m saying because I now write scripts for movies. I love movies as much as I love good books. ThereÆs nothing I like better than a book or film that’s so good that I lose myself in it for a time. A great movie to me is one that I don’t deconstruct on my first time seeing it. If the movie is only good, I check my watch for the timing, analyze scenes, and otherwise distract myself from the fact that the film isn’t totally engrossing.

I learned about deconstruction in college, too. I remember the play We Bombed in New Haven, where the actors step out of character right in the middle and introduce themselves. I just loved that device. Very intellectual, isn’t it? The trouble is, most people in America have never heard of We Bombed in New Haven. That includes most of the people who have heard of, for instance, Lethal Weapon or The Matrix. Neither of those movies has ever been accused of being overly intellectual, but both have outsold the intellectually superior Bombed by maybe a couple of powers. What, you might ask, is wrong with people?

Well, that’s an entire thesis, or library, of an answer. Whatever it is, an author should remember that he or she is a person, too. So, whatever’s wrong with people is, gasp, wrong with the author as well. Consider an arena where intellectuality is more honored than in the United States of America: Europe. I’ve seen some movies from Europe that I really thought were terrific. German cinema is famous for innovative techniques in storytelling. France has produced some of the finest comedies ever written. It’s good to be an artist and intellectual in Europe. They’ll honor you there, much like some American musicians find appreciation on the continent that they never receive back home. It’s a paradise for “good” art.

“So, the problem is?” I hear you asking. The problem is that the overwhelming majority of top-selling movies in Europe are American. Not indies that were discovered at Sundance, but the big ol’ studio-produced, crass and commercial films like . . . well, how about Lethal Weapon and The Matrix? It’s true. In the home of honor for artists, where you can hear people criticizing the crass commercialism of American film, the stuff that gets watched is just that crass commercial product. How on earth can that be?

It may not satisfy a hard-core English professor to hear this, but “great literature” that remains popular for centuries follows the same rules as do commercial movies. There’s a mythological construct that underlies all good stories, in fact. If you want to see it in its least disguised form, read The Odyssey. If you don’t think that book would be a commercial success if it were written today, then you have missed some things in (or never seen) such films as Star Wars or Lord of the Rings. Frankly, folks, the same things happen at the same point in each of those stories.

Don’t believe me? Well, at 26-2/3 percent into a story, the hero (protagonist according to Aristotle) is thrust irrevocably into strange territory. Up until that point, there was at least a theoretical way out of having the adventure. At that point, there is no longer a choice. Guess what happens at just that point in Huckleberry Finn? If you guessed that Huck, Jim, and the raft drift right past Cairo in the fog, you’re right. Huck’s stuck now, and has no choice but to go on down the river. Mark Twin not high literature enough for you? Then consider one young Dane named Hamlet. I think most people consider Shakespeare to be “good” literature, after all. At that point in the play, the young hero, in a passage including the line “There are more things in heaven and earth, Horatio,” declares that he is going to set things right. No more wavering soliloquies now: he’s going in.

See? The Bard of Avon used the same timing scheme as Mark Twain, and as the writers of popular movies. Is that so bad, after all? I really like Shakespeare, as a career writer I mean. You know what he was really after? Do you think he sat down one day and said, “Hey, I think I’ll write a play about the dangers of revenge, with a great moral message for future generations to heed.”? No, he did not. He wanted juicy roles for himself and his friends, he wanted to please his Queen, and most of all he wanted to pack the house so he knew where his next pint of ale was coming from. He knew the rules for creating a popular story, too. So, while he certainly did create some great literature, he’d have considered that a happy accident. As evidence of that being the case, consider that he threw his stuff away, and it was his friends who saved it and got it published. Three cheers for his friends, but my point is that Will was writing commercial fiction.

And that’s just what I hope to accomplish as well.

Steve Fey has been writing throughout a lifetime of doing other things for a living. A few years ago he turned his attention to screenplays, of which he has now written five and has one in the works. Since the conventional wisdom holds that anything after the fifth one should be salable, he’s feeling optimistic.You can visit Steve Fey’s website

12 Ways to Keep Your Nonfiction Book in the News

By Sandra Beckwith
Publishers are willing to publicize nonfiction books when they’re released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. Here are some easy things you can do to generate continuing publicity for your title. Use a mix of these ideas to develop a 12-month publicity plan that will provide the support your book needs.

Turn the advice in your chapters into a series of monthly tip sheets. A tip sheet is a press release that offers tips or advice in a bulleted or numbered format. Start your tip sheet with an introductory paragraph that explains why the tips you’re offering are important, list your bulleted advice, then tie it all together at the end with a concluding paragraph. Send it to appropriate media outlets; the distribution list will depend on your topic.

Contact the press immediately when your topic is making headlines to offer your expert perspective. This is a sure thing with most local media outlets when it’s a national news story because you’re giving them a local angle. Fax or e-mail (no attachments) your bio and a cover letter explaining your position on the breaking news to the appropriate media contact. If you’ve done enough interviews to prepare for the big time, pitch the national news outlets, too.

Add the media to your newsletter distribution list. The same useful advice or information you offer subscribers in your print or electronic newsletter could be of interest to reporters covering that topic, too. I got a book contract several years ago from the publicity that resulted from adding the media to the distribution list of a newsletter I publish.

Repackage your book content into bylined trade magazine articles. Depending on the terms of your publishing contract, you might need to do some rewriting so it’s “new” material. Make sure the author credit at the end of the article includes your book title.

Capitalize on holidays and special months, weeks, and days by distributing a press release with useful, newsworthy information related to the topic, or by contacting the press to offer yourself as an expert information source. For example, many daily newspapers run articles in December about how the holidays are especially difficult for people who are grieving the recent loss of a loved one or facing the anniversary of a loss. This presents many coast-to-coast interview opportunities fosr the author of a book on grief and loss— but only if the author reaches out to the press. And November 15 is “National Clean Out Your Refrigerator Day”—surely there’s an ASJA (American Society of Journalists and Authors) member who can capitalize on that occasion!

Contact the public relations department of your industry’s trade association to offer yourself for media interviews. Association public relations people are often contacted by writers like us looking for members with a particular expertise to interview. Make sure your association knows about your qualifications and the topics you can comment on, and you’ll get referral calls.

Conduct a newsworthy and relevant survey on your topic and announce the interesting results in a press release. The author of a cookbook designed to make cooking simple and easy can survey people about why they don’t cook more, and release the findings in a press release sent to newspaper food editors and cooking magazines. The release should include information about your book’s connection to the survey topic.

Sponsor an attention-getting contest and announce the results in a press release. To promote my humor book about men, I conducted a “Worst Gift from a Man Contest.” The resulting press release led to nationwide media attention, including a holiday appearance on a national cable TV talk show.

Push your publisher’s publicist to monitor ProfNet for reporter queries related to your topic all year. Alternatively, subscribe to ProfNet via its PR Leads reseller and respond to appropriate queries. A $99 per month subscription via www.prleads.com is more affordable than a ProfNet subscription.

Monitor ASJA forums for source requests . ASJA members frequently post requests on the magazines and newspapers forum for interview sources.

Tell the media when you’re visiting their market. Reporters love to interview experts who aren’t local, so if you’re in another city for any reason, contact the appropriate media people two weeks before your trip to offer ideas for articles they can write based on an in-person interview with you. If you’re in town to speak, send an announcement press release several weeks in advance and offer to do a pre-event telephone interview.

Repurpose your best tips into a free booklet. Write and distribute a press release that describes the booklet and how people can get a free copy; make sure both the booklet and the release include information about your book, too.

Generating ongoing publicity is work, but it’s not rocket science. Invest the time so you boost sales while contributing to your author platform. You’ll see the rewards at the end of the year.

Sandra Beckwith, the author of Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, teaches the online “Book Buzz” class for Freelance Success. Learn more at www.sandrabeckwith.com.

Review Becoming a Writer by Dorothea Brande

Review by Lynne Mahan

Becoming a Writer
by Dorothea Brande
First printing: Harcourt, Brace & Company, New York, 1934
J.P. Tarcher, Inc., Los Angeles, 1981
175 pages

Some of the amazing things about Dorothea Brande’s Becoming a Writer, a writing how-to book (in addition to the fact that it was written in 1934), are the techniques used by  Brande to loosen up a writer’s creativity. The fact is that, without creativity, a writer cannot write, so all the technical information in the world cannot unlock the muse, thus causing the writer discontent. Brande believes “that basis of [this] discontent was that the difficulties of the average student or amateur writer begin long before he has come to the place where he can benefit by technical instruction in story writing.” She goes on to say that the frustrated writer seems to think there is a magic or trade secret that successful writers have, and she says in a way he is right.

Her target audience includes “those who are fully in earnest, trusting to their good sense and their intelligence to see to it that they learn the elements of sentence and paragraph structure, that they already see that when they have chosen to write they have assumed an obligation toward their reader to write as well as they are able, that they will have taken every opportunity to study the masters of English prose writing and that they have set up an exigent standard for themselves which they work without intermission to attain.”

Motivated to write the book by attending one too many technical classes where the instructors never addressed the magic, Brande breaks the problems down into four categories; the difficulty of writing at all, the one book author, the occasional writer, and the uneven writer.  She suggests that “we must try to cure them where they arise—in the life and attitudes and habits, in the very character itself.” Addressing them one at a time through the lens of character, Brande zeros in on the issues and creates exercises to practice.

First, the two sides of the writer, the child and the adult must be discerned in daily activities. Creativity is the child’s world, spontaneous and imaginative, and the adult is the business manager; first work, then play. Call it left brain and right brain, or child and adult—some part of the writer has to dream up the plan and some part has to execute the plan. Brande gives us hope that they are both embodied in us and can be recognized and utilized at the right time and place to reach our writing goals.

As we learn to know ourselves through Brande’s exercises, we progress to levels of writing discipline very similar to Julia Cameron’s morning pages and writer’s date. Natalie Goldberg’s techniques are similar, as they involve freeing yourself to write anything without the internal editor, stopping us at every word to check for accuracy.

Following the exercises religiously frees our creative side (the child) and honors the adult to provide for the real passion (the writing). Set up a time for writing. Under no circumstances stand yourself up. If you do, she warns, “give up writing. Your resistance is actually greater than your desire to write, and you may as well find some other outlet for your energy early as late.”

Her intention here is not to discourage, but to encourage the writer to set up a time daily to invite the unconscious to come and play. If the child (the unconscious creative mind) knows it is acceptable to come out every day at eight in the morning, come it will, and serve until it is put away when the adult must provide structure so that the child can come another day.

She says simply, “for the root of genius is in the unconscious, not the conscious, mind. It is not by weighing, balancing, trimming, expanding with conscious intention, that an excellent piece of art is born. It takes its shape and has its origin outside the region of the conscious intellect. There is much that the conscious can do, but it cannot provide you with genius, or with the talent that is genius’ second cousin.”

In a way, this simplifies the writing process. Turn it on and turn it off. Although, when you are a writer, you are writing all the time. But there is a time to turn the faucet onto the paper, and that is the delicious part of writing. To see the words you have been nurturing in your unconscious take form before your eyes.

Brande has several other very practical suggestions. She advises exchanging coffee for Maté and enjoying a meditation session before your writing appointment. She also advises to pay attention to the people who encourage your flow of consciousness and those who do not. If watching television stifles your creativity, do less of it (she would advise!). Be aware of what puts you in a creative mindset and what does not. Be disciplined! “If you are unable to finish a piece of work at one sitting, make an engagement with yourself to resume work before you  rise from the table. You will find that this acts like a posthypnotic suggestion in more ways than one. You will get back to the work without delay, and you will pick up the same note with little difficulty, so that your story will not show as many different styles as a patchwork quilt when it is done.”

I liked this book. I loved this book. The fact that it sat on my bookshelf for nine years has nothing to do with the book. Had I picked it up sooner, I would have avoided many pitfalls.  Brande’s 1934-style prose was a little difficult to wade through at times, but soon I found myself sitting down with her for a cup of Mate and discussing my latest writing block . . . this review!

Dorothea Brande was born in Chicago and later attended Mrs. Starretts’ School for Girls and the University of Chicago, Lewis Institute of Chicago, and the University of Michigan. She held editorial positions at Chicago Tribune, and the Board of the Journal of American Medical Association. She taught private writing classes and lectured throughout the country. Among her other books are Most Beautiful Lady, a novel, and Wake Up and Live, which sold over 2,000,000 and was published in eleven languages. (I remember it on my mother’s bookshelf.)

According to the National Cyclopedia of American Biography, volume 39, she was a member of Phi Beta Kappa, an Episcopalian, a Republican, and enjoyed reading, knitting and embroidery!

I leave you with her words. “All that is necessary to break the spell of inertia and frustration is this: Act as if it were impossible to fail. This is the talisman, the formula, the command of right-about-face which turns us from failure towards success.”

Interview: Rudy Shur of Square One Publishers

Interview by Jenna Glatzer

Rudy Shur is the publisher of Square One Publishers, and the author of the book How To Publish Your Nonfiction Book, part of the "Square One Writers Guide" series. Rudy has been responsible for the acquisition of more than 1,000 books, many of which have become bestsellers. He has lectured on the topic of nonfiction publishing at numerous universities and colleges across the nation.

How did you gain the experience to become a publisher?

I began my career in publishing as a field representative for a college textbook publisher. Basically, I’d go out to college campuses and try to get college professors to adopt my company’s textbooks for their classes. Having never sold before, it was a great learning experience. My next job was at another college textbook publisher, but this time, in addition to being a representative, I was also an associate editor. That was great training. I would look for professors to write books that I thought would sell based on my own selling experience.

After several years of doing this, I had the silly idea that I could do it better on my own. In 1976, I co-founded Avery Publishing Group. Initially, we produced college textbooks. As time went on, though, we began producing trade books for a more general audience. While I had had some great experience working for other companies, it was essentially a learn-as-you-go experience that provided the core of my publisher’s training.

In 1999, I sold Avery to Penguin Putnam, and two months later, I founded Square One Publishers—and I am still learning.

As you mention in the book, small publishers usually don’t offer the kinds of advances big houses can offer. What are some of the reasons why a writer might prefer to work with a small publisher?

While big houses do offer larger advances, statistically most of their authors never see more money than their initial advance. Part of the reason for this might be that today’s large houses tend to put in minimal editorial and marketing time on the vast majority of the projects they handle.

On the other hand, some well-run smaller publishers put much more emphasis on the editorial process, so that the final manuscript is as good as it can be. Additionally, they often spend much more time promoting a title (in their own way) than do larger houses.

Another benefit that smaller houses offer is longevity for titles. Many of the large companies keep their average book in print for approximately 18 months–only 1 1/2 years. Many smaller publishers keep a book in print for years. In some cases, they treat their backlist (older) titles as though they were front list (new).

However, let me point out that all small publishers are not created equal. Therefore, before signing any publishing agreement, it’s vital to check out the publisher.

Why is so important for a writer to identify the category in which his or her book would fit?

There are many reasons a writer needs to know what his or her book’s category is:

  • Identifying a category allows writers to more accurately target specific markets and audiences.
  • By knowing a book’s category, a writer can better select potential publishers who have experience publishing and selling in that specific area. Without a clear understanding of a book’s category, a writer simply chooses publishers at random.
  • When a book does not fit into any established category, there may not be any commercial publisher equipped to sell the book. Such a situation usually leads to negative responses from publishers.

In writing my book, I found that the chapter which identifies the twelve categories of books was the hardest to write. Once completed, though, I think it became one of the strongest features of my title.

Let’s say my book has been orphaned by a publisher. Is it wise for me to mention this in future proposals, or might this work against me?

The fact that a writer has had a book in print always strengthens the author’s credibility, and should definitely be mentioned in a cover letter. It is the fact that an author’s book was accepted by another publisher that impresses an editor, not that it may now be out-of-print.

I liked that you suggested a touch of humor in the writer’s response postcard. Are there other places writers can interject a bit of “personality”or humor, or is it usually best to “play it straight?”

Many times the nature of the project provides the ground rules for using humor. If a work is serious, humor may not be appropriate. If the topic is somewhat neutral, the use of humor may be fine. I’ve been told that you never know who’s at the receiving end of a query letter, so you may not want to take a chance with humor. While that is a legitimate point of view, if the topic allows, I think a natural infusion of humor can put an editor in a more receptive frame of mind.

You surprised me with a statistic: most books only sell about 5,000 copies. At big houses, a book will typically go out of print quickly if it doesn’t sell well right out of the gates, but at smaller houses, backlist titles may stay in print for years, even if sales are slow. As a writer, what should I hope for? Is it always good for a book to be technically “in print” even if it’s barely selling, or should I hope it goes out of print so I can try to sell it again or self-publish?

This is a complicated question and I probably can’t adequately answer it in a few paragraphs, but what the heck. If writers do their homework correctly, they should have some idea of how many copies a book like theirs will sell in the marketplace. Having a realistic number will provide them with more realistic expectations of success.

Here’s where it gets cockeyed. Sometimes it is best to have a publisher hold onto a book even though its sales are low. Sometimes taking a book back from a publisher is absolutely better. Writers have to ask themselves three things:

  1. Is the market really that big?
  2. Can I do a better job than the publisher?
  3. Do I really want to become-and can I afford to be-a bookseller/publisher?

If the answer is yes, the writer should still think about it before taking the first step.

Why is it a bad idea for an author to say their book is unique?

Unique books are one of a kind. They are different. Editors hate different. Different books have no established markets. If one unique book actually makes it to bestsellerdom, there is a likelihood it is an exception to the rule. Most editors know this and avoid publishing exceptions. Aspiring authors should never say they have a “unique book” unless they enjoy the feeling of rejection.

Once I’ve been offered a contract, do I have time to start looking for a literary agent? Should I bother, if I’m pretty sure the publisher won’t budge on fees?

If your project has the true potential of selling in big numbers, it is wise to consider getting an agent. If your project has a limited market, consider reading my chapter on “The Deal.” It tells you what you can do to negotiate a more favorable contract.

What do you think about the system of bookstores sending unsold copies back to the publisher? Do you think this is likely to change? Would authors make a great deal more money if there were no returns allowed?

The system of taking back returns was started shortly after the stock market crash of 1929. During the Great Depression, it was a way publishers could keep bookstores in business. Before the crash, bookstores kept what they ordered. I personally think that the present system is terrible, but as far as bookstores go, there is little likelihood that things will change soon. If the system did change, I don’t think it would make too much difference regarding the royalty payments. However, it would eliminate the need for publishers to hold back portions of an author’s royalty due to the possibility of returns.

It seems that for better or worse, Pandora’s Box was opened in 1929 and it’s not going to close until technology figures out a better way to produce and sell books.

Let’s say I have the terrific fortune of having two publishers interested in my manuscript. Now I want to start my own private "bidding war." Do I tell Publisher 1 who Publisher 2 is? Do I get into specifics about what the other publisher offered?

As a rule, I would not tell one publisher who the other publisher is. As far as specifics about terms go, let one publisher know what the other is offering, and see if they can match or better them. Do it in a very business-like manner; do not sound as if you are playing a game. My advice is simple: Get the best deal from the best company.

As a publisher, what are your favorite and least favorite parts of your job?

I love publishing. I think I even like the things I don’t like. The hardest part of the job is the amount of work required to do a good job.

Anything else you’d like to add?

Did I mention that my book is available through your website, and that my book is part of an ongoing series called The SquareOne Writers Guides, which includes How to Publish Your Poetry, How to Publish Your Articles, and How to Sell Your Screenplay? Did I also mention that all our other titles can seen by visiting our website at www.squareonepublishers.com? And did I mention that I have numerous employees who need to be fed and sheltered, and that any purchases of our books would be greatly appreciated?

Review: Ask the Pros: Screenwriting 101 Questions Answered by Industry Professionals

Ask the Pros: Screenwriting
101 Questions Answered by Industry Professionals

Edited by Howard Meibach and Paul Duran
Lone Eagle Publishing Company
2004
205 pp.
Amazon.com price: $12.57

Review by Patrick Beltran 

Ask the Pros: Screenwriting is not your typical screenwriting book. Edited by Howard Meibach (of Hollywoodlitsales.com fame) and writer-director Paul Duran, this book does not attempt to teach you how to write a screenplay – at all. The book is exactly what the subtitle says it is: 101 Questions Answered by Industry Professionals.

Now, I have to admit that when I first sat down to read it, I did not think I was going to like this book or find much value in its approach to screenwriting “education.” A big fat frequently-asked questions (FAQ) list, in book form, for screenwriters? Containing such hoary gems as, “what makes a screenplay great?” (that was the first question of the first chapter). As a well-read wannabe, I prepared for the worst; I expected to find all the same questions and answers that I’d already read and heard in various forums, and in a thousand different ways, from every screenwriting seminar, how-to book, and advice columnist on the web.

So you can imagine my surprise when I started liking the book – and my total shock when I realized that I was actually learning from it.

Based on the “Ask a Hollywood Pro” forum from hollywoodlitsales.com, the premise of the book is deceptively prosaic: Gather a long and impressive list of working Hollywood professionals – writers, directors, producers, agents, studio executives, etc. – and get them to answer, in detail, the most common questions that screenwriters always ask about writing, selling, making movies, and breaking into the business. Arrange the answers according to question topic and the profession of the answerers, pepper the pages with sidebars to give extra details and relevant definitions, and voilà, you have Ask the Pros: Screenwriting.

But the real value, I discovered, comes not from the individual answers but from the collection itself – from seeing how each answer compares, side-by-side, with answers by similar professionals responding to the same questions. Look, we’ve all heard stories about the capricious nature of Hollywood, about the Politburo-like mindless conformity that supposedly permeates the corridors of power and leads executives to march in lock-step, regularly rejecting mega-blockbuster scripts like, say, My Big Fat Greek Wedding (“You’ve got to be kidding, right? There’s just no Greek demographic.”). Intellectually, we know that’s not the whole story – we know that good scripts rise or fall for a lot of reasons, and that somewhere on the other side of that monolithic Wall there are individual human beings with differing tastes, opinions and abilities.

Well, Ask the Pros: Screenwriting puts that diversity of opinion in stark black and white, right on the page for all to see. Sometimes the effect is comical: for example, one of the questions the producer-experts answered was, “How much does [script] coverage affect your [development] decisions?” One producer said, “coverage is very important”; a second one’s answer started off, “coverage is a waste of time”; and a third one said, in essence, “It depends.” Other contrasts weren’t so dramatic, but everywhere I looked, I detected subtle shades of difference in approach, attitude, and expectation. I suddenly realized – hey, these guys are professionals, and even they don’t agree on the best recipe for wannabe success.

This was the first, best lesson I learned from reading this book: When it comes to an artistic, creative endeavor such as making movies or writing screenplays, there is always more than one right answer.

The second best thing about Ask the Pros is its sidebar blurbs. I especially like the “Buzz Word” definitions, which explain various “Hollywood-speak” words in ordinary English. These are terms that most of us in “flyover country” (everything between NY and L.A.) don’t use in day-to-day life, but that regularly appear in industry magazines such as Variety. For instance, did you know that “tyro” means first timer? (As in: “Tyro scribe Jim Jones just sold his spec script ‘Drinking Kool-Aid’ to DreamWorks for an undisclosed six-figure sum”). Or that Praisery is another word for public relations firm? And if you ever see a film directed by Alan Smithee, you’ll know (after reading Ask the Pros) that this is a Director’s Guild-allowed pseudonym, and it is probably being used because the real director didn’t want his or her name associated with what he considered to be a train-wreck of a picture.

Ask the Pros also includes a CD-ROM with a demo copy of the latest version of Final Draft script formatting software. If you’re serious about your wannabe status, and if you want to have any real hope of ever tasting success on the other side of that Wall, then you absolutely must invest the money to buy a scriptwriting software package. I don’t care, save your dimes for a year if you need to, cause this type of software gives you 50 spoons’ worth of traction when you’re digging for that next killer script. Final Draft is one of two packages recognized and used throughout the industry (the other one is Movie Magic Screenwriter). The demo CD enclosed with this book has a full-featured copy of Final Draft that you can take for a time-limited test drive. If you like it, you can activate the full copy simply by purchasing and entering a valid serial number.

Bottom line — Ask the Pros: Screenwriting is useful for getting inside the heads of the many Hollywood professionals interviewed. Although the book won’t help you with the mechanics of writing a script, it will give you a clearer picture of how the whole Hollywood success thing works (or doesn’t). It also helps prepare you for what you’ll encounter once you type “The End” and want to scope out which section of the Wall you’ll slam yourself into first. It’s a first-rate spoon, this one: I give it an A. Now go, young wannabe tyros — dig and be happy.

Patrick Beltran is a screenwriter, independent producer, and freelance writer who works as an IT professional during the day to pay the bills. He lives in Virginia with his wife and three daughters

Beating the Block: 10 Sure-Fire Ways to Cure Writer’s Block

By Magdalena Ball

You’ve got writer’s block?  So did I, for more than five years. I had plenty of grand ideas about what I wanted to write —the literary masterpieces which would stun the critics, the lofty poetry.  With idols and role models like Joyce, Woolf, Yeats and Faulker, it isn’t surprising that my meager efforts seemed hopelessly trite and mundane.  We live in a world of instant gratification, but quality takes time, hard work and many drafts.  No one simply brings forth genius in automatic and effortless writing.

The cure for my block was a simple one, and perhaps obvious too, but it took me a lot of lost writing time to work it out. Germination? The gaining of maturity and perspective?  Nonsense — just lost time.  The one and only way to beat writer’s block is to write.  It doesn’t much matter what it is.  Writing a full length novel is perhaps the hardest, most structurally and emotionally challenging type of writing you can do, so if you are having trouble starting, try something quicker and easier to get your work moving, and don’t worry if it isn’t an epic full of depth and pith.  That will come, but only with lots of rework.  In the meantime, here are a few ideas to get you through the block:

  1. Read the newspaper and pick a real life story that captures your imagination. Turn it into a fictional one.
  2. Keep a dream journal. The very process of translating those vague bits of imagery that make up a dream is the stuff of fiction writing.  Pick any dream theme that interests you and turn it into a full blown story.
  3. Pick a period of your life — any period. The year when you stopped believing in fairies, Santa Claus or the Easter Bunny, your first love (and breakup), the loss of a pet, childbirth — anything powerful, and write it out.  Have fun and change the ending to suit your story better — improve the characters, make that boyfriend suffer as you leave him instead of the other way around.  This is not only cathartic, it can make for very good writing as you recall those deep sensory impressions — the ring of truth will increase your impact.
  4. Pick an era or historical subject that interests you and research it like mad. Then write up a biography, historical paper or fictionalized story based on the original.  Some of the best examples of fictionalized stories based on real characters include Atwood’s Alias Grace or Carey’s True History of the Kelly Gang.  There are plenty of untapped famous characters whose lives make for excellent material.
  5. Write a pastiche of your favorite author. Try stream of consciousness, a sonnet, a short drama — anything you fancy.  Use it as a springboard for whatever theme you want to explore.  Try varying the form — do a sonnet and then turn it into flash fiction.
  6. Change tack. If you’re blocked on your normal style of fiction, try writing in a different genre.  Give horror, romance, science fiction, flash fiction, a children’s story (if you have children, try targeting their age group — you will have a good understanding of what will and won’t work) or fantasy a try. While this type of writing may not be your cup of tea, it can be quite liberating to write to a formula and you may produce something quite unusual by working across your normal genre.
  7. Try nonfiction. Write a book review, a piece on your last holiday, advice for saving money, for raising a child, for throwing a birthday party, gardening, make up a recipe — anything!  There are plenty of markets for this kind of work and it can be rejuvenating to produce a finished piece.
  8. Join a writing group. This is not for everyone, but if you are a socially inclined person, the pressure of having to produce something combined with the stimulation of being able to obtain criticism and support immediately could be just the sort of thing you need.  There is probably a local group in your area which would involve meeting up in a specific location with other like minded writers, and many of these are supported by a wider network.  The camaraderie, assignments, local submission information and support is worth the trouble to get to one of these groups.  You could also join or set up an online group.
  9. Take an on-line course. This doesn’t have to cost a lot of money.
  10. Buy a book filled with inspiration.There are many on the market.  One of my favorites is Judy Reeves’ A Writer’s Book of Days, which gives you a mini-assignment for every day of the year and Natalie Goldberg’s Writing Down the Bones.  Any writing book will provide inspiration, though.  Another favorite, which is a ‘must have’ for any writer is your local Writer’s Marketplace.  This has different names in different countries, but it is an invaluable list of markets, and very thorough.  Just reading the book will inspire you to produce material for submission.  Just read through its pages and stick a Post-it note on any of the markets you are interested in.  Then write for them!  One acceptance will generally pay for the cost of the book, so it is a very worthwhile investment.  In the US you can try the  Writers Market published by Writer’s Digest Books.  For other countries, just do a search at your favorite search engine on “Writer’s Market” + the country you live in and you should get a decent list of publications. The most current edition is also usually available at your local library if you want to just browse and say, choose a market a month to target.
  11. The secret is that writing begets writing. Your first efforts may well be trite, but the more you write the better you will get and the easier the words will flow.  Don’t ever use “lack of time” or “lack of inspiration” as an excuse. Inspiration comes out of the writing process — not before it, and time is an illusion. No one ever has time. Make time. You don’t need much as long as you are consistent and regular. Commit to writing something, anything, every day. If you wrote a page a day, you’d have a fat novel by the end of a year, a full length short story every month, or 2 articles a week. Few authors produce more than this. Even a half hour a day is worth committing to. Don’t make the mistake I did.  Write through the insecurity, the uncertainty and self-doubt and your block will most certainly disappear. Don’t expect immediate perfection, either. Ulysses took James Joyce 10 years to write. If you visit the archives containing his handwritten drafts, you’ll see that the first jottings were nothing like the finished product.  The main thing is to keep writing. Your own masterpiece is just around the corner.

Magdalena Ball is Editor of The Compulsive Reader and is the author of The Literary Lunch: Recipes for a Hungry Mind, and The Art of Assessment: How to Review Anything.  Her fiction, poetry, reviews, interviews, and essays have appeared in a wide range of on-line and print publications. Magdalena Ball also has a website, and blogs.

The Value of Writing Prompts

By Uma Girish

I often feel like a motor car, for I have starting trouble.
Pen poised over paper, I wait for the words to trickle.
Rarely do they gush from the word “go.”

When my brain does the freeze-mode act, I flick the computer on and run through my “Favorites” list. I look for a writing prompt that will thaw my machinery. I pick one that catches my fancy, then set my timer and start to scribble.

I don’t know about you, but I’m a big believer in the value of writing prompts to rev up my writing session. A writing prompt lubricates my creaking creative joints and limbers them up nicely so they can do cross stretches when I need fresh, inspiring ideas. Believe me, it works.

What I do is very simple. I give myself a program to follow.

  1. For the next fifteen minutes I will write non-stop.
  2. I will correct nothing; I will simply let my thoughts flow, whether they’re good, bad, or ugly.
  3. I will not think about grammar, punctuation, and syntax; I will let the words pour out of me.
  4. I will start my writing session with a positive reinforcement — I know I can do this really well.

When the timer goes off, I zoom back to the real world, and find I want to write more. When I read what I’ve written, I cringe, groan, shudder. A lot of it needs re-working, but I invariably spot a gem or two in the huge word rubble. Gems that I can polish and buff for later use.

I’ve actually sold a lot of work that started out as ordinary writing prompts and morphed into personal essays and short stories. What happens when I consciously turn off the Inner Critic is that my writing is unshackled, my ideas flow freely. I find a glimmer of something, the beginnings of an idea, a phrase I didn’t think I could produce. All valuable grist for the writing mill.

Many of us have trouble deciding how to start, and what to write when we arrive at our desks. I have at least 4–5 jobs on my To-Do list but I sometimes cannot figure out if I’m in the mood for a personal essay, a work of fiction, or an article that needs to tap into my reporting skills. So I choose my prompt of the day. Write about jealousy. Sounds simple enough. I’ve been jealous a million times, over issues big and small, and I can surely unearth one anecdote worth telling. I follow my instinct and slowly feel the sluice gates open wider and wider.

There was a time when my writing day got off to a predictable start with a prompt. With my top-heavy To-Do list I find myself diving into my assignments right away these days. But I always turn to a prompt to rescue me from dry days and find that it unclogs word passages and frees up idea highways.

Sites that Offer Writing Prompts

Uma Girish is a freelance writer based in Chennai (India), and mother of an 8-year-old. She writes both adult and children’s fiction. Her articles on parenting, freewheeling columns and short fiction have appeared in newspapers, magazines and websites. She has written extensively about coping with grief. You can find her Web site at UmaGirish.com