Guest Post by Francesca StaAna
Wondering why your articles aren’t getting a lot of views or clicks? Stressing about the fact that you’re not getting enough repeat clients? You might be committing these deadly freelance writing mistakes:
Silence (Not following up) – Contrary to what some might think, just because a prospect doesn’t immediately respond to your first call or email, it doesn’t necessarily mean that they’re not interested. Yes, most of them probably don’t need your services, but there ARE some potential clients who are simply too busy to respond. This is especially true when it comes to sending emails. People are bombarded with emails on a daily basis, so you can’t really blame them if they overlook yours.
Always follow up. Don’t let fear, pride, or laziness stop you from doing it. Whether you’re cold-emailing a potential customer or reaching out to blogs to see if they’re willing to publish your guest post, make it a point to reach out in about a week or so after you’ve first made contact to see if they’re interested.
Ignorance (Not reading enough) – Reading should be a necessity for writers. Doing so on a regular basis allows you to appreciate the beauty of the written word, gives you inspiration, and more importantly, makes you a better writer. It opens you up to different styles of writing and helps you develop your own.
On a more pragmatic level, reading can give you new material to write about. Can’t think of anything new to jot down on your blog? Pick up a recent issue of an industry magazine and see what’s happening in the world. Check out the latest posts on your favorite websites and get different points of view on issues. I guarantee you’ll find something to write about.
Carelessness (Failing to catch typographical and grammatical errors) – Committing typos is unavoidable. Publishing them on the other hand, is a different story.
Typographical and grammatical errors are embarrassing at best, and misleading at worst. One misplaced letter or punctuation mark can shift the meaning of a statement, so make sure that you thoroughly proofread your writing especially when it’s supposed to go out to the public.
Have a second set of eyes read through your work before sending it in. If you’re on your own, step out of the room for a few minutes or do something else for a while then go back and re-read what you’ve written. Personally, I’ve found that changing the font and color of the text, as well as reading aloud makes proofreading so much easier.
Self-Absorption (Focusing on yourself rather than the audience) – Whether you’re pitching to clients or writing a blog post, always remember one thing: It’s about THEM, not you. Think about it. When you’re out on a date, wouldn’t you be turned off by someone who only talks about himself or herself without bothering to ask you about your life?
Similarly, one of the quickest ways to get readers to lose interest is by failing to answer the question, “What’s in it for me?” (Trust me, they’re all asking that question.)
Unoriginality (Failing to use your own unique voice) – One of the biggest mistakes that you can make as a writer (and as a person in general) is trying to be someone you’re not. While it’s perfectly acceptable to admire and be inspired by other people’s writing styles, it’s another thing to try and copy them. Instead, study the writing styles of others to develop your own unique flavor. You’ll be a much better writer and have more fun while you’re at it.
Also avoid using words or phrases that are not “you” in an effort to sound smart and important. In most cases, writing isn’t about sounding intelligent. It’s about getting your message across in the most effective way possible.
Close Mindedness (Refusing to try other things) – So you’re set in your ways. I get it. I can be the same way too. However, not going out there to try new things can seriously hinder your growth.
For instance, I know some writers who were reluctant to market using Pinterest because it was too “image based” and they assumed that it wouldn’t be an effective medium to promote their work. I paid no attention to those claims and tried it anyway. I used tools such as PicMonkey and Share As Image to make my words “pinnable”, and guess what? The Pinterest community took notice. My site got more clicks and I even got a few client calls because of it.
The takeaway? Don’t automatically turn your back on ideas or tools just because you’re not familiar with them. Keep an open mind at all times and try new things—even if you’re not used to them. After all, you never know how effective (or ineffective) something is until you try it out for yourself.
Social Aversion (Refusing to network or collaborate with others) – Don’t treat all your fellow writers as the competition. Instead, see them as teachers, peers, or even friends. Similar to being closed minded, not opening up your professional circle can stop you from growing and learning new things.
You can pick up a lot of new ideas and connections by attending conferences and networking mixers, so try to be present at these events whenever you can. If you’re more of an introvert, start by networking online. Comment on blogs and connect with people via social media
Are you guilty of any of these sins? Share your thoughts and stories in the comments below.
Francesca is the founder of Credible Copywriting and specializes in writing blog posts, web content and press releases for startups, Internet companies, and mobile app developers. She’s currently developing Copywriting 2.0, an online course that teaches aspiring copywriters the ins and outs of the biz. Sign up here and get notified when the course launches.