By Mary Emma Allen
Promoting Your Books At Writers’ Conferences
When I mentioned to a colleague that I’d sold eight of my writers’ resource books and another on Alzheimer’s at a writers’ conference, she remarked that she didn’t know writers could do that. It all depends on the conference, but these are good places to network and to let others know about your books even if you’re not one of the speakers/teachers.
You’ll find that writers’ conferences vary. Some don’t have this opportunity available to attendees. Some allow only members of the organization coordinating the conference to sell books at the members’ book table. Others only sell the books of workshop teachers and keynote speaker.
Check Out the Possibilities
However, when you’re planning to attend a conference, check out the possibility of book sales and opportunities to sign books. Inquire whether they have sales and signings and who can participate.
Also, check to see whether the coordinating organization takes a percentage of the sale. Some offer this as a service to those attending and don’t take a fee. Others will ask for a 10% to 20% donation.
If you don’t have a book to sell or aren’t allowed to sell your book at a conference (some simply don’t have space for book sales), inquire whether there’s a table where you can leave literature and business cards. Most conferences like to have freebie material for the attendees to pick up.
I frequently get requests from conferences for literature about my books and, when I published a newsletter, guidelines and information about it.
Types of Books
It’s difficult to determine what type of book will sell at a conference. However, at writers’ conferences, I’ve found that my Writing in Maine, New Hampshire & Vermont is popular, along with my manuals for writers.
When I give talks about Alzheimer’s at conferences or nursing homes, When We Become the Parent to Our Parents is the book attendees pick up. However, I have sold these, as well as my anthology of children’s stories, at writers’ conferences.
If you’re one of the speakers or workshop teachers, just about all of your books will be of interest. However, if you’re speaking on a particular writing topic, anything you’ve written about it usually will be more popular.
Working at the Book Table
Volunteering to work at the book table enables you to meet the attendees, answer questions about your book(s), and autograph your books. Also it’s fun. I enjoy meeting the other authors as they check their books at the table.
This also gives me an opportunity to network with more of the attendees, to meet them, and to make newcomers feel welcome at the conference.
Inquire About Guidelines
Whenever you’re registering for a conference, check to see if they have a book table where you can display and sell your books. Then inquire about the guidelines.
*Who is hosting the book table?
Committee members or a local book store? At one conference I attended, a local book store checked in the books and took care of sales. A couple weeks later they mailed me the check for my books sold.
*How many books can you bring?
Limited space often restricts the number of titles an author can display.
*Do you bring change for sale of your books or does the organization make change?
Let them know whether you’ll take checks from individuals purchasing your books.
Even if you don’t sell many or any books (and it’s difficult to predict beforehand how many and what types of books will sell), you’ll have an opportunity to let more people know about you and your writing. Have order forms to leave on the literature table so that if someone cannot buy your book the day of the conference, they can order it later.
Explore the possibility of selling and promoting your books at conferences. It’s also an enjoyable way to network and meet more writers, editors, and publishers.
© 2002 Mary Emma Allen
Mary Emma Allen, an author of books for children and adults, also offers a workshop, “Marketing Your Books & Manuscripts.” She teaches writing classes online, at a local college, and in elementary and high schools. Visit her blog Mary Emma’s Potpourri of Writing.